Comments on: it’s the calacanis fanboy hour!

By: michael

michael — Tue, 13 Mar 2007 15:14:43 +0000

I like apple iphone. it looks really nice.I think iPhone will successful....Get iPhone Converter http://www.iphoneconverter.com/

By: Kathy Bakken

Kathy Bakken — Wed, 24 Jan 2007 07:02:13 +0000

I have never heard anyone say they are satisfied with their current phone (except for you, just now). That leaves lots of room to upgrade to the latest, greatest. No brand loyalty or provider loyalty here.
They all suck.
Apple has competition, yes. But they only have to be a little bit better than ‘suck.’

By: Mike Peter Reed

Mike Peter Reed — Sat, 20 Jan 2007 17:49:52 +0000

Apple are very good at dramatising their differentiating idea. Very good.
The differentiating idea of the iPhone? As presented, it’s the “smartphone that doesn’t suck”. Simple, memorable, elegant. A classic flanking move.