Comments on: blogging delivers five-fold increase in stormhoek sales in less than two years?

By: The Matrix, Experience Channels, and THE WINE PACKAGING OF TOMORROW!!! « Disappearing into use

Fri, 29 Jan 2010 18:59:01 +0000

[...] a shame, but it’s also an opportunity. I’d look to follow the example of Hugh Macleod’s work with Stormhoek; by establishing getting 100 Dinners going, he created an experience channel based on authentic [...]

By: In which I become an advert « Disappearing into use

In which I become an advert « Disappearing into use — Fri, 29 Jan 2010 18:53:11 +0000

By: Celestria_au

Celestria_au — Wed, 13 Jun 2007 18:05:50 +0000

At last…
*

By: matt

matt — Mon, 11 Jun 2007 20:08:06 +0000

Reading the blog, I’d tend to put a lot of their success down to the wine shows etc they attend…is the blog trackable as to its influence?

By: Andrew Bargery

Andrew Bargery — Fri, 06 Apr 2007 00:41:40 +0000

Hi Hugh, I met you at a Web 2.0 conference in London last year and took a lot away from your presentation about English Cut. To hear you’re doing the same thing with Stormhoek as well is staggering.
I tried to convince one of my clients to jump aboard the blog train, but couldn’t sell the idea well enough. Good job the off-line marketing is working well enough for now.
Keep us posted on your progress. I’ll be looking out for Stormhoek progress to use as a case study.
All the best!

By: davobobby

davobobby — Thu, 25 Jan 2007 20:22:47 +0000

Hi, been reading on some forums about a new software that unlocks Motorola mobile phones just using
their IMEI number, and not having to mess about with cables firmware etc. Reviews have been very positive, with
everyone saying that it works a treat. Don’t want to spend 5 quid on something that might not work. the softwares
called Mototools 6, and the site is “http://www.motounlockuk.co.uk”

By: James Thomson

James Thomson — Wed, 03 Jan 2007 21:09:01 +0000

I certainly want to join with other GV readers and wish Hugh’s wee wine brand all the best for the next 12 months; The journey so far has been a great example of engaging, and better understanding, an important group of consumers plus a whole lot of other things that have happened off the back of this.
It might sound way off topic but I am thinking also of the success of the snorting Kate Moss brand. After the corporate sponsors panicked with the news she’d been partying hard and thought she’d loose her sponsors favour – she has proved them so totally wrong and is now three times bigger than before. Some people are bad at reading the market and understanding a younger crowd – all those self righteous traditional journos got her story so wrong.

By: john

john — Sun, 31 Dec 2006 14:08:44 +0000

If it gets too crazy you might have to dilute it with water and call it “Grapeingvoid”

By: Saurabh Kulkarni

Saurabh Kulkarni — Sun, 31 Dec 2006 12:20:13 +0000

Thats great news Hugh! May the coming year be full of interesting manifestos, inspiring toons, exciting blogging, more of Hughtrain and more sales for Stormhoek!
Rock on. Happy New Year!

By: hugh macleod

hugh macleod — Sun, 31 Dec 2006 09:50:55 +0000

Depends what you mean by “traditional forms of marketing”, Dennis.
Right now I don’t see the need to give the Saatchi brothers a call

By: Dennis Howlett

Dennis Howlett — Sun, 31 Dec 2006 01:39:26 +0000

Congratulations Hugh – having set the bar, how much higher can it realistically go using blogpower as the driver? At what point do you need to invest in more traditional forms of marketing or have you changed your mind on that one over the last year? In short, what can you share going into 2007 please?

By: Anonymous

Anonymous — Sat, 30 Dec 2006 21:39:14 +0000

You might want to check this out. This site is "hotlinking" your picture cartoon about wine. If it were me, I'd replace the picture using the same name saying "hotlinking other sites pictures is not nice". http://blogs.msmobiles.com/mobilephonefan/?p=4211