Comments on: untitled 465

By: veedub

veedub — Mon, 18 Dec 2006 21:18:23 +0000

—As traditional, Madison-Avenue-style advertising gets more expensive and less relevant by the day, as the traditional mainstream media advertising business model gets continues to nosedive, where is all the client’s business going to move to, as it seeks out greener pastures? Google? —
Google. It’s got the audience and the accountability and it resembles the TV model just enough to be feel comforting and familiar.

By: Gordon

Gordon — Mon, 18 Dec 2006 14:13:29 +0000

Take it easy and have a BIG RELAX in Cumbria.…BTW I like your stuff…have a good time over the holiday season…
Slainte
Gordon

By: Derrick Daye

Derrick Daye — Mon, 18 Dec 2006 09:12:40 +0000

Nick,
You’re on to something big. The marriage of brands and social responsibility is rapidly moving into the consumer expectation column. Brands with a cause create and attract movements. The added feel-good benefit can magnetize brands. Let us know if we can help spread your message.

By: Peter Cooper

Peter Cooper — Mon, 18 Dec 2006 02:40:15 +0000

Rumor has it that I have found a flat in London [Pimlico neighborhood], and will be moving in early March. My main focus for 2007 will be London-based, as Stormhoek and the English Cut shirt project get busier and busier.
Good on you But I can’t help feel a little sad when someone who works on the Internet is put into a position where you have to live in London. “South East Snobbery” is a really sad thing about the UK.. if you’re not in London, for some reason you’re almost a nobody (especially in the eyes of London-based businesses).
Even I feel the pull of it from time to time.. but shall stay up North until I can take it no longer

By: Roland Turner

Roland Turner — Mon, 18 Dec 2006 01:49:24 +0000

How about “to the shareholders”?
As targetable, measurable, advertising — and direct bidirectional communication with the people in a market — displaces the bulk of blind advertising, what little untapped value remains in what was delivered by the traditional style may in fact no longer be worth chasing.
What’s your current budget for buggy-whips?

By: marcel weiss

marcel weiss — Mon, 18 Dec 2006 01:11:28 +0000

maybe there is no decent answer to this one.
maybe a lot of what used to be marketing is done, and there will be no replacement for that. maybe more money will be spent on r&d and stuff like that. the longer the net will be around the harder it will get to sell something inferior.
because, face it, 90% of marketing is/was about telling _not_ the truth about the advertised good.
to keep that illusion up will become more and more expensive the less it fits with the reality.
oh, here’s the answer: brands and lifesyle, the more subjective the better

By: jon kudelka

jon kudelka — Sun, 17 Dec 2006 14:19:39 +0000

Cheer up, mate. If I saw a bottle of Stormhoek on the shelf, I’d certainly buy it on the strength of the cartoons.

By: Dannie Jost

Dannie Jost — Sun, 17 Dec 2006 11:20:11 +0000

Amen!
Have a rest, a glass of wine, and thanks for the star!

By: Nick Rice

Nick Rice — Sun, 17 Dec 2006 11:14:44 +0000

One thing my firm is banking on is that companies will want to leverage the growing segment of consumer philanthropy. It’s more obvious than ever that business has a responsibility to give back to society; not just make more money for shareholders. We’re trying to blend the best of business marketing w/ non-profit techniques to make it easy for consumers to see which and how companies are giving back. There’s a lot of data (in the USA at least) that says companies can break out of the commodity quicksand by attaching their brand to causes that align with their customers and strategies. It’s not about more messaging, it’s about leaving the world a better place than when you started.