Comments on: more thresher madness

By: Tim Clague

Tim Clague — Sun, 10 Dec 2006 02:30:13 +0000

I doubt Threshers care because they their pricing structure is built around ideas like this. Bin ends are 40%. Most wines are 3 for 2 anyway. And they always seem more expensive. About 40% more expensive I would say. I would say I am turned OFF from Threshers as a customer at the moment. I don’t understand why I am paying 40% more the rest of the time when I don’t have a voucher!

By: Ian Green

Ian Green — Thu, 07 Dec 2006 22:05:04 +0000

Whiteside said: “I have been in internet marketing for years and viral campaigns happen by luck, not by design.“
I think Mr Whiteside and Stormhoek are being rather modest — in my book the harder you work the luckier you get…

By: Sheamus

Sheamus — Thu, 07 Dec 2006 20:08:58 +0000

Lovely post Hugh… Facts triumphing over news media FUD conjecture!!
The blog world (Thresher’s customers and Thresher) are the hands-down winners!!! YAHOO!!!!

By: Dennis Howlett

Dennis Howlett — Thu, 07 Dec 2006 07:37:26 +0000

This was never an issue but something the naysayers want to punt so others can keep their margins as well by driving business away from a company perceived to have failed.
If those same hacks and other half wits had more than two braincells opeating in tandem, they’d have done what I did and checked out Threshers operations to figure the effect.
Net ACCRETIVE. Story over.
Doesn’t sound like the kind of company that sells below or at marginal cost to me.
But then what do I know, I’m only an accountant?

By: Paul Fabretti

Paul Fabretti — Thu, 07 Dec 2006 05:35:12 +0000

Like you said Hugh, there’s plenty of wine in Threshers not already in the 3 for 2 offer or covered by the 40% off deal so chances are they will have made plenty more margin than they are letting on!
One thing though…if the voucher was intended for corporate partners, why did you decide to launch it on the internet?
Was it an online game of dare? “Even though we’re not supposed to, we’ll put it out there to see what comes of it. Even if we get a bollocking, sales will go through the roof and Threshers won’t care…”.

By: John Windsor

John Windsor — Thu, 07 Dec 2006 04:18:45 +0000

Now that Thresher is in people’s consciousness in a new way, maybe they can invoke the Hawthorne Effect, wherein people will respond, just because of a change, any change.
You know: slash prices, people rush in; raise prices (because of certain unique wines?), people rush in; slash prices again, more people rush in.
If they just focus on discounts, the competitors will rush in, and they’ll all suffer (kind of like the airline industry in the States).

By: The Geek

The Geek — Thu, 07 Dec 2006 02:26:34 +0000

I love your blog. I eagerly await each new card!
My favorite one is “hate”, that was just beautiful.
I’ve got the Microsoft change the world one printed out on my wall.

By: John Dodds

John Dodds — Thu, 07 Dec 2006 02:18:27 +0000

How long before the irritated media search for the Stormhoek conspiracy angle?