December 5, 2006

hitwise stats

2 Comments

1144466136hitwise.jpg
Heather Hop­kins over at Hit­wise has some great stats on the Thresher virus:

The weblog for South Afri­can wine-producer, Stormhoek, which pos­ted the voucher on 24th Novem­ber, saw its web­site visits surge ahead of those to Threshers, cap­tu­ring a 110 times lar­ger share of visits than Threshers. On 28th Novem­ber, the voucher was also pos­ted in the forum of MoneySavingExpert.com and 45% of visits to Threshers.co.uk came from forums.moneysavingexpert.com last week.
Wine retai­lers are trying to bene­fit from the frenzy. A search for “threshers” on Goo­gle yes­ter­day retur­ned a spon­so­red result for Sainsbury’s pro­mo­ting 25% off wine and today, Vir­gin Wines was the top spon­so­red result, offe­ring 50% off wine.

2 Responses to “hitwise stats”

  1. Alex says:
    December 6, 2006 at 8:42 am

    The miracle of viral mar­ke­ting. Some­ti­mes it turns against its crea­tor, yet some­ti­mes it helps even the com­pe­ti­tors :D

  2. Phil says:
    December 6, 2006 at 3:19 pm

    Hey Hugh — I caught the Hit­wise pos­ting this mor­ning, and was extre­mely plea­sed to see you name-dropped. It seems that the great minds at Hit­wise (sin­cere) see you as something of a guru (again, sin­cere). Nice work.