Comments on: more thresher madness

By: fee

fee — Thu, 19 Apr 2007 19:46:23 +0000

t was also picked-up from hotukdeals.co.uk from the start; i believe that this helped the uptake too.
It’s great to see Hugh’s cartoon on the BBC, indeed!! .

By: John Andrews

John Andrews — Wed, 03 Jan 2007 06:01:20 +0000

A local Starbucks posted a “warning” to customers at the counter… the Starbucks “friends and family” free drink coupon that had “inadvertently” been circulated widely by email was not going to be honored… sorry.
I’m not sure anyone noticed.

By: Kiki Michaelidou

Kiki Michaelidou — Mon, 04 Dec 2006 21:07:06 +0000

It was also picked-up from hotukdeals.co.uk from the start; i believe that this helped the uptake too.
It’s great to see Hugh’s cartoon on the BBC, indeed!!

By: Bob

Bob — Sun, 03 Dec 2006 07:02:51 +0000

Paul,
A sales person at a Threshers today said that they had done the same 40% off coupon last year with no substantial pick up….
What’s the difference between last year and this year? Might it be Gapingvoid.com and Stormhoek?

By: Hsien Lei

Hsien Lei — Sun, 03 Dec 2006 00:50:35 +0000

The cartoon looks perfect on the BBC screen!
I have to thank you too. Because I posted about the coupon, I’ve got about 5x as much traffic this week as normal.

By: Paul Robinson

Paul Robinson — Sat, 02 Dec 2006 19:36:56 +0000

Of course, it wasn’t Hugh that did this. Thresher’s did this. They provided an offer that people wanted to talk about. If they had provided a coupon for 10% off and Hugh had posted it here none of this would happen.
Gapingvoid didn’t do this. The marketing manager at Thresher’s did this. What they didn’t count on was that people are able to pass the word on much more easily these days. Instead of a guy in the pub remembering to tell half a dozen friends about an offer he’s seen, it’s one person with a multi-thousand audience. The game has changed. Word-of-mouth marketing was always the best in terms of performance, but since blogs came along they’ve just had a steroid injection.
Well done for getting a cartoon up on the BBC anyway Hugh.

By: Justin Lewis

Justin Lewis — Sat, 02 Dec 2006 09:44:09 +0000

I’m picking up a vibe in reports that you may be coming close to dropping off the bottom of their christmas card list anyway.
Talk on one forum mentioned the entire custom in a store at that time were in possession of said coupon’s and one customer had just been in and taken it to the £500 limit.
A big thank you to you on this one Hugh, and hope your “(1st annual?) Pissst as Newts” tour with Scoble has been a dooozy.
All the best,
Justin.