November 30, 2006
thresher update
[Click here to download coupon etc.]
A we update on the Thresher’s story.
Basically, it’s going nuts. I have seen the web stats, and they are off the scale. I also heard an unconfirmed rumor that the Thresher’s website crashed briefly two days ago, from everyone visiting their Store Finder.
And yeah, the British blogosphere seems to be talking about it. Very cool. And it looks like the trade press is picking up on it as well.
[UPDATE:] Andrew Porton, the marketing guy at Stormhoek, is on BBC Radio 5 this evening at 6.45, being interviewed about the story. The virus spreads beyond the blogopshere. Rock on.
[UPDATE:] Neville Hobson hits the nail on the head:
Discounting product like this is not new and this is hardly a story to get anyone excited about (well, setting aside the nice cost savings).
What makes it interesting is that Thresher is not advertising this offer anywhere. As Hugh explains, no in-store promotions, no advertising. Only the coupon that you can get via blog posts like Hugh’s, mine and others who write about it.
By the way, Stormhoek is carried by Thresher’s. I hope you’ll check it out when you pay them a visit, thanks.
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I don’t know how everyone else who blogged about is doing, stats wise, but mine have gone through the roof. I am getting more than my weekly number of visitors every day since I posted the details.
Powerful effect.
There is also an e-mail version going around that links to the Stormhoek blog — on of my colleagues at work e-mailed it out to the whole company.
Stormhoek just made it onto the BBC 1 lunchtime news. They covered the story from a viral marketing angle and explained it all started on the blog of a South African wine company called Stormhoek.
And it’s on this weeks Money Saving Tips from Martin Lewis. If you watch the video version, he says that he actually phoned Thresher to check out whether it was for real or not before he added it to the e-mail.
The Beeb are on it, too:
http://news.bbc.co.uk/1/hi/business/6198828.stm
Its also made the BBC News site [http://news.bbc.co.uk/1/hi/business/6198828.stm] and is currently on their “most read” and “most emailed” lists [http://news.bbc.co.uk/1/shared/bsp/hi/live_stats/html/map.stm] including links to Stormhoek… nice one.
Whaddyaknow, even the BBC have picked up on it (http://news.bbc.co.uk/2/hi/business/6198828.stm). The best thing is they’ve mentioned Stormhoek and linked to the site.
Now, where’s my nearest Threshers store…
It’s a marketing con! We went into Thresher with the coupon today to get some champagne that is £38 everywhere else.…Thresher are selling it for £54.99( even the assistant laughed when I pointed it out) so with discount it’s £33..not bad you may think however we got it from Tesco for £27.0.This is one of the old fashioned hype the message and jack up the price to protect their margin tricks.Dont be fooled.