Comments on: it@cork conference

By: Timo

Timo — Sat, 09 Dec 2006 18:17:04 +0000

Creating a global audience and still keeping it small and personalised is a challenge, if that’s what the business is about.
Have a look at Outowear & Gear (outowear.com, thinglink.org).

By: Jake

Jake — Thu, 30 Nov 2006 11:52:17 +0000

Hey, Hugh!
Could I please have a high-res link to the Winos card? I love it, and I’d like to hang it over my desk.
Cheers!

By: Jake

Jake — Thu, 30 Nov 2006 09:04:14 +0000

Hey, Hugh!
Could I please have a high-res link to the Winos card? I love it, and I’d like to hang it over my desk.
Cheers!

By: Tom Raftery

Tom Raftery — Thu, 30 Nov 2006 08:47:49 +0000

Hugh,
thanks for speaking at our conference today and helping make our it@cork microbrand a little more global!
Your talk was inspiring and all the feedback from the attendees was extremely positive.
Thanks again,
Tom.

By: JontheWayne

JontheWayne — Thu, 30 Nov 2006 08:09:49 +0000

So let me get this straight. Out of necessity, small startups have discovered a subtle and indirect form of marketing that is immensely effective, costs nothing to understand and implement, and yet turns out to be better than other forms that use exponentially more money? That's just beautiful. Combine that with Seth Godin's recent rant on personal follow-ups, and it looks like we have a new theory of marketing emerging. Maybe we should call it the subtle and indirect theory of marketing (my summary of that thought here).

By: David

David — Thu, 30 Nov 2006 03:38:46 +0000

I think the key to Hugh’s genius is the word “micro”. “Mass” brands are out. The microbrands that appeal to a sliver of the population are able to engage with an interested global community. No “mass” market will give my bamboo fly rods the time of day. Not even the “mass” market that is fly fishing. But the blog gets to that “micro” sliver like nothing else in history. And that sliver is global. Global Microbrand as a concept is really cool.

By: Aaron R. Stewart

Aaron R. Stewart — Wed, 29 Nov 2006 23:52:56 +0000

Global microbranding, and successful branding of any product via a blog and other online efforts is only possible (and sustainable) if the product is sound and demand remains. I do think Scoble would be as successful today, it might take a bit longer perhaps, due to the influx of more information by other bloggers, but if the product being blogged about is a good one, and there is passion on the topic by the blogger, then the clients will come, and success is probable.

By: Aaron

Aaron — Wed, 29 Nov 2006 21:53:35 +0000

As someone who is trying to achieve my own global microbrand, I feel like blogs have definately gone fully mainstream – but because of this, I think they are less likely to be your greatest asset these days. Every new form of advertising probably had similar sentiments being said about them at their respective moments of full mainstream adoption (i.e. ‘your business will never make it without a newspaper ad/radio ad/tv commercial/etc.’). What’s next on the horizon? That’s probably where you should look if you want to be on the front lines, although you still need to offer a genuinely “great” product or service to build any kind of sustainable brand, weather or not you blog.

By: Thom Singer

Thom Singer — Wed, 29 Nov 2006 20:32:00 +0000

A global microbrand is a wonderful thing to have and what many people desire to attain. However, as the blogosphere becomes more crowded, is it thus harder to get noticed? Two years ago most regular folks did not know what a blog was….now they is one themselves! I agree that if you get traction, a global microbrand would be easier to build than before the internet, but my thought is that while a blog is still important, the blogosphere is more skeptical nowadays. Could Scoble achieve his fame as quickly if he started today with so many big company insiders writing blogs?

By: Paul Fabretti

Paul Fabretti — Wed, 29 Nov 2006 20:24:35 +0000

Hugh, On the button as always and to put into writing the whole global microbrand thing is incredibly motivating. Do you not think though that many people will think that because your blog is so successful that blogging is the only way? Surely the global microbrand concept involves much more than a worldiwde-read blog? As many people saw in the early 90’s, the web should be considered as part of the mix and I guess there is the risk that blogging will be seen as the new internet.