Comments on: if… you take the j train

By: Doug Karr

Doug Karr — Fri, 17 Nov 2006 12:31:13 +0000

I’ve always taught people that Advertising is the event, but Marketing is the strategy.
I’ve explained it as an equivalent to fishing. The typical amateur goes fishing by grabbing a pole, a hook, and a worm and dropping it in the water (advertising). But the professional knows the weather, the water temperature, the location of the sun, the lures that attract, the time of day, how the wind is blowing, and where they’ve caught the best fish before… only then does he drop his line in the water! And he continues to adjust his strategy to continue getting the best catches.
You are correct, though, and I love the point that you continue to drive. Everyone in an organization has an impact on marketing!

By: Sheamus

Sheamus — Thu, 16 Nov 2006 17:59:27 +0000

John’s post is already better than good and… I think he can further refine and develop his thoughts on the subject!
Thanks for the post Hugh and for the link.
Speaking of marketing and the wildly original and creative Hugh MacLeod (better sit down!)… Last evening here in Toronto I attended a Mesh 2007 related gathering at a local pub (TONS! of great people and TONS! of fun!).
Now we come to a really great part! Two people there gave me their business cards (Psst, a secret, guess what I discovered) and there on each card was a “Hugh Cartoon”! How waaay cool and fun is that!!
FYI the first was Peter of peterdawson.typepad.com (Hugh cartoon… Quality isn’t Job One Being fu*king amazing is Job One) and the second was Michael O’Connor Clarke of michaelocc.com (Hugh’s cartoon… the market for something to believe in is infinite).
Rock on Hugh!!!!!

By: hugh macleod

hugh macleod — Thu, 16 Nov 2006 07:13:49 +0000

Got LOTS of quantitive data, Kristin.
$250K might just buy you something useful.
How much are you willing to pay for it? Just curious

By: Robert

Robert — Thu, 16 Nov 2006 03:11:26 +0000

Not heard of our Hugh?! Nonsense m’dear. Everyone knows our Hugh and the cartoons.
But they should not worry themselves unduly. Hugh transcends all media and armed with his bottle of Stormhoek Pinotage, I am certain that they will recognise him immediately when presented with a business card with one of his excellent cartoons adorning the reverse. And a snifter of the gorgeous Cape wine that is Stormhoek!

By: kristin

kristin — Wed, 15 Nov 2006 22:51:53 +0000

Specific question to you about Stormhoek, in regards to John’s advice about:
“Don’t Forget To Sell. Engagement is great but it doesn’t pay the bills, so remember to sell.”
How has your blogging and “getting a lot of attention in the wine trade” translated to increased sales at Stormhoek, or not?
John says “It’s not about cutting deals, it is about making it easy for them to buy or trial.”
But the truth is, I ask for Stormhoek everywhere I go (restaurants, wine bars, retailers etc.) and 1) they have never heard of you and 2) could care less about carrying your wine.
So although you seem to be doing a lot of marketing and apparently making some noise in your industry… where is the quantitative data that you are selling more wine? more suits?
Just curious.

By: robert

robert — Wed, 15 Nov 2006 19:31:25 +0000

Misty will be impressed! For sure.