October 5, 2006
b5 gets investment
Rick Segal just announced his company’s investment in the blogging netork, b5 Media, and also explains some of the reasoning behind the investment:
The next opportunity is a chance to execute on Doc Searl’s vision/theory of the intention economy. Doc and I have talked about this for years with Doc writing about this topic often. The general thinking on Doc’s thesis applied here is fairly simple. When I sign up for a blog about a specific topic, there is an intent by me to obtain that knowledge. With that knowledge comes the ability to focus economic offers that may be of interest to me. I own a Volvo, read a Volvo blog, and find offers (ads if you will) about things about/for/related to Volvo of interest and not necessarily noise. I love digital photography, listen to smart people and do read the ads when I’m immersed in that hobby.
All of this translates into an opportunity to grow a business that is about the intention economy.
Sounds like a plan. Congrats to all and sundry who were part of the deal. Rock on.
"Hugh's Daily Cartoon" Newsletter.
A new cartoon sent out every weekday morning to your inbox [RSS version here.].
A wee chuckle to start your day off right etc.









Thanks Hugh. Quite the journey, and now the real work starts!
thanks for the short, but sweet words!