October 5, 2006

b5 gets investment

2 Comments

Rick Segal just announ­ced his company’s invest­ment in the blog­ging netork, b5 Media, and also explains some of the rea­so­ning behind the invest­ment:

The next oppor­tu­nity is a chance to exe­cute on Doc Searl’s vision/theory of the inten­tion eco­nomy. Doc and I have tal­ked about this for years with Doc wri­ting about this topic often. The gene­ral thin­king on Doc’s the­sis applied here is fairly sim­ple. When I sign up for a blog about a spe­ci­fic topic, there is an intent by me to obtain that know­ledge. With that know­ledge comes the abi­lity to focus eco­no­mic offers that may be of inte­rest to me. I own a Volvo, read a Volvo blog, and find offers (ads if you will) about things about/for/related to Volvo of inte­rest and not neces­sa­rily noise. I love digi­tal pho­to­graphy, lis­ten to smart peo­ple and do read the ads when I’m immer­sed in that hobby.
All of this trans­la­tes into an oppor­tu­nity to grow a busi­ness that is about the inten­tion economy.

Sounds like a plan. Con­grats to all and sundry who were part of the deal. Rock on.

2 Responses to “b5 gets investment”

  1. Jeremy Wright says:
    October 5, 2006 at 4:06 pm

    Thanks Hugh. Quite the jour­ney, and now the real work starts!

  2. jayvee f says:
    October 7, 2006 at 6:35 pm

    thanks for the short, but sweet words! :)