Comments on: advertising movies via blogs

By: colin kennedy

colin kennedy — Fri, 25 Aug 2006 19:29:46 +0000

snakes on a plane this, snakes on a plane that, everyone’s talking about snakes on a fucking plane, I’ve seen the movie and all I’ve done is here the title, I’m not going anywhere near a cinema to see it ‘cos I don’t have to and it sounds shit. I hope our audience has a bit more nous and guts and cool and balls.
ck

By: peter

peter — Wed, 23 Aug 2006 03:30:32 +0000

hate to burst any bubbles here guys — but the folks at New Line Cinema are seriously disappointed over the returns from snakes on a plane.

By: Jonathan Cohen

Jonathan Cohen — Tue, 22 Aug 2006 21:26:07 +0000

> I think Snakes On A Plane was rel wake-up call for a lot of people in the biz.
Unfortunately, I think you’re right. But SOaP was a one-time thing, like The Blair Witch Project. I doubt that a film like “Hallam Foe”, which doesn’t have a high concept (snakes on a plane! lost footage of terrorized youth filmmakers!) is going to have much traction.
Play up the indie angle, get the artsy crowd interested, and focus more on a few key influencers. Don’t expect or worry about getting the massive SOaP groundswell and you’ll do just fine.

By: James Gross

James Gross — Tue, 22 Aug 2006 15:00:01 +0000

Hey Hugh–
Send me an email in regards to Hallem Foe, we would love to run a campaign with them!
James
Federated Media

By: John Dodds

John Dodds — Tue, 22 Aug 2006 02:10:03 +0000

I think Colin makes a very good point — not least because I blogged the same point about SOAP at the weekend.

By: AGRADA

AGRADA — Tue, 22 Aug 2006 01:54:10 +0000

Hey Hugh , [out of context]..What is the relation between Web 2.0 and Terrorosim 2.0 ? Just seriously curious.

By: Hugh MacLeod

Hugh MacLeod — Tue, 22 Aug 2006 01:39:41 +0000

There’s a lot stuff we’re hoping to do “in time for the movie’s release”, as well, John. Fret not
Too much movie marketing is too little, too late. A mere, unwelcome appendage to the rest of the production.
I think Snakes On A Plane was rel wake-up call for a lot of people in the biz. The movie was mentioned in conversation more than once over lunch today.

By: John Dodds

John Dodds — Tue, 22 Aug 2006 00:39:28 +0000

Why “once the movie is released” ? If snakes on a plane taught us anything, it’s that you need the buzz early to influence the key element in all this (the exhibitors) to actually give the moviue a chance. I think that will be particularly salient in the case of Hallam Foe.