August 14, 2006
the bt blog
British Telecom, one of the biggest telcos in the world, now has a blog.
I like it. It looks like they get it. They’re actually talking about real stuff, like Google and the recent terrorist scare, not just pimping BT products.
Blurb:
We’ll write about what you can do through your BT internet connection to benefit your business. We’ll mention our products only when they’re relevant and show you how to make the most of those you’ve already bought, but it’s not going to be one big sales pitch — we’ll also write about things completely unrelated to BT that we think will be useful to your business.
This is one of the more promising new corporate blogs I’ve seen for a while. Good stuff. Hope they keep it up.
"Hugh's Daily Cartoon" Newsletter.
A new cartoon sent out every weekday morning to your inbox [RSS version here.].
A wee chuckle to start your day off right etc.
Hugh -
On August 8th Business 2.0 did a very interesting piece on British Telecom and how they have completely turned around their fortunes in recent years. All based ona plan that Ben Verwaayen the CEO scribbled on the back of a napkin a few years ago. As a flyover in the states I have no idea how well the systems that the article discusses work, but it seems like they actually “get it”.
Anyways, I’ve pasted the link below, it may be interesting reading.
http://money.cnn.com/magazines/business2/business2_archive/2006/08/01/8382234/index.htm
Posting a few AP reports — bleh.