August 11, 2006
small is the new big
My favorite marketing writer, Seth Godin kindly just sent me an advance copy of his new book, “Small Is The New Big”.
I’m reading it now, and having a thoroughly good time doing so. It’s a great read.
It’s mostly a collection of his favorite writings from his blog, so yes, avid Godin blog readers won’t find anything new here. That being said, not everybody is into reading blogs, so hopefully this will bring his blog thoughts to a wider audience.
Guy Kawasaki has also read it, and has posted a great Q&A review with Seth here.
Question: I am not worthy: How did you get your publisher to give you a contract for a book of stuff that you had already written and published?
Answer: Books are the new t-shirts. We used to buy t-shirts as a way of covering our hard abs. Now, though, the purpose of the t-shirt is to be a souvenir, to give us a concrete way to remember something that mattered to us — and to give us an easy way to spread that idea to others.
Congrats to Seth on his new book, and hopefully I’ll post a more lengthy report on it soon. Rock on.
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very jealous — I blogged in it last week but can’t even pre-order on Amazon here in the UK yet. Mind you, Seth has lots of good parts upon his site. Look forward to hearing what you think Hugh
I thought Seth had given up on publishing hard copy books!
Godkin is cool. Bzzagents are buzzing about him this month…glad you’re already in — bzzagent.com