August 8, 2006

untitled 901 [“all marketing is surreal”]

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There was a story on Slash­dot a while back that if you put a few Men­tos [a pep­per­mint candy] into a bottle of Diet Coke, the bottle would explode.
So Lloyd went and tried the same thing with a bottle of Stormhoek wine. You ever see non-fizzy wine explode? Oops. Go here to see the damage.
I guess this is another exam­ple of “Surreal Mar­ke­ting”. Actually, all mar­ke­ting is surreal, it just takes a while to figure that one out.

9 Responses to “untitled 901 [“all marketing is surreal”]”

  1. Cheap Tart says:

    LOL!
    Loved it.
    Smooch,
    The Tart
    ; )

  2. SmileyTD says:

    I’m very curious about something. How long does it take you to draw all of those little, teeny designs? They are amazing…so much detail. I love your work.
    By the way, Lloyd’s Men­tos “adven­ture” was very amu­sing. Thank you for pos­ting the link.

  3. Hugh MacLeod says:

    Smi­ley, that one would have taken me about an hur or so. Nothing too major. Thanks for the kind words… You too, Cheap Tart ;-)

  4. Randy MacDonald says:

    I pre­fer to think of mar­ke­ting as _hyperreal_, with a nod to Umberto Eco.

  5. Greg Smyth says:

    I remem­ber doing this by acci­dent with a two litre bottle of Coke and a cou­ple of Polo Mints (lar­ger sur­face area, I’d ima­gine) aged ten.

  6. SmileyTD says:

    You are most wel­come for the kind words. They are well deser­ved. :) Thank YOU for taking the time to ans­wer my ques­tion. I con­ti­nue to be impres­sed by your artis­tic abi­li­ties (as well as your sense of humor).

  7. Shazz says:

    See the new Men­tos & Diet Coke to Space video by a groovy little Cana­dian crowd­sour­cing com­pany. :-) http://www.cambrianhouse.com/diet-coke-to-space/

  8. istrona.pl says:

    I like coke and twor­ze­nie stron or pro­jek­to­wa­nie stron too.

  9. GC says:

    Men­tos have no car­bo­nate salts. The reac­tion with an acid (wine) and a car­bo­nate salt would, indeed, release CO2, but my money is on this being fake. From the men­tos FAQ:
    Ingre­dients:
    Mint: sugar, glu­cose syrup, hydro­ge­na­ted coco­nut oil, gela­tin, dex­trin, natu­ral fla­vor, corn starch, gum ara­bic.
    Mixed Fruit: sugar, glu­cose syrup, hydro­ge­na­ted coco­nut oil, gela­tin, dex­trin, natu­ral and arti­fi­cial fla­vor, gum ara­bic, colo­ring.
    Further sup­port.