August 8, 2006

“surreal marketing”: a stormhoek dinner for non-drinkers

8 Comments

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From BL Och­man:

When I was in Lon­don last month I had din­ner with Hugh Mac­leod and then drinks with Hugh and Jason Kor­man, pre­si­dent of Stormhoek Wines.
Jason asked if I’d like to host one of the Stormhoek 100 Geek Din­ners in 100 Nights, and I said “I don’t drink.” He said, “hey, host it any­way.” And so, ami­gos and ami­gas, I will do just that.

Jason pipes in:

So, for our friends in the trade who are afraid that we will offend the
non-drinkers of the world, we ask, why can’t Stormhoek be the wine
non-drinkers would drink, if they did?

A spon­so­red wine din­ner exc­lu­si­vely for peo­ple who don’t drink. “Surreal Mar­ke­ting”. Exactly.

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8 Responses to ““surreal marketing”: a stormhoek dinner for non-drinkers”

  1. David Cox says:
    August 8, 2006 at 3:51 PM

    This works for me. As an ex-drinker who’s com­for­ta­ble around imbi­bers, I could easily see atten­ding a wine din­ner hos­ted by another non-drinker. I sus­pect there are plenty of others out there like me. Drink. Not drink. I don’t mind the gig­gles. And I love the somewhat biza­rre, doesn’t quite com­pute dimen­sion of wine din­ners hos­ted by non-drinkers, or even exc­lu­si­vely for non-drinkers. How about an AA spon­so­red 12 Steps for Stormhoek Geek Dinner?

  2. Hugh MacLeod says:
    August 8, 2006 at 4:06 PM

    I pre­fer the “exc­lu­si­vely for non-drinkers” angle, but it’s BL’s party, so it’s her call who she invites.

  3. B.L. Ochman says:
    August 8, 2006 at 6:31 PM

    Me too. this is fun, not therapy.

  4. Leah Maclean says:
    August 9, 2006 at 12:24 AM

    The ques­tion “why can’t Stormhoek be the wine
    non-drinkers would drink, if they did?” is not so silly after all. Even if non-drinkers don’t actually imbibe they still may be purcha­sers of wine — as gifts, to take to a din­ner party, or on behalf of someone else (busi­ness, boss, part­ner, etc). So the non-drinkers geek din­ner would allow the non-drinkers to be made aware of how much the drin­kers in their life would like Stormhoek.

  5. Jay says:
    August 9, 2006 at 1:30 PM

    I don’t drink and just this past Satur­day hos­ted a very small party where Stormhoek was the fea­tu­red drink.
    The drin­kers in my life defi­ni­tely dug the taste and the screw-off top — what ease of use! — a hell of a lot. More than most other wines I’ve seen them imbibe.

  6. Jay says:
    August 9, 2006 at 1:31 PM

    I don’t drink and just this past Satur­day hos­ted a very small party where Stormhoek was the fea­tu­red drink.
    The drin­kers in my life defi­ni­tely dug the taste and the screw-off top — what ease of use! — a hell of a lot. More than most other wines I’ve seen them imbibe.

  7. Steve Bates says:
    August 9, 2006 at 11:34 PM

    Bri­lliant!

  8. Paul Jardine says:
    August 11, 2006 at 5:57 AM

    They say that the blind have acute sense of hea­ring, i.e. that the other sen­ses are heigh­te­ned by absence of one.
    The­re­fore it is enti­rely pos­si­ble that non-drinkers will find the smell, and colour of Stormhoek to be allu­ring in them­sel­ves.
    Perhaps non-drinker wine-‘tasters’ would evolve with lar­ger noses…