July 17, 2006
back in london
[I drew this cartoon in Paris, two years ago.]
Got back from Paris last night. Had a fabulous time, of course.
I’m writing this from the Stormhoek offices in London.
So what’s been going on? The short answer is, lots. The whole Stormhoek thing just keeps getting busier, with more and more to do.
The big story for me these days is, The Stormhoek Guide to Wine Blogging came out last week, and according to the top sales guy here, it’s getting a lot of buzz in the UK wine trade.
The idea being, when one of the sales team cold-calls a potential customer in the trade, trying to set up a meeting, he no longer has to explain to the customer who he is. The guy on the other end of the phone line has already heard of him.
Does that make the sales process easier? Does that lead to an increase in sales?
Watch this space.
[Related:] One of our earliest Stormhoek fans, a blogger named Shane Wilson, just became Stormhoek’s distributor in South Africa. Very cool.
Hugh
Just wanted to say thanks for the inspiration with this. It has helped me take a much wider view of how the standard sales strategy could be implemented (although bathrooms DO take some imagination to sell !!)