July 1, 2006

the holy trinity of blog currency

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The big blog meme of 2006 seems to be: “The new currency is trust and authenticity.”
Jason Calacanis uses it well here. Tara Hunt mentions it here.
But from a marketer’s perspective, methinks there’s one thing missing in this equation. A good story.

“The new currency is trust, authenticity, and a good story.”

Unless you have a story worth telling, trust, authenticity and fifty cents will get you on the bus.

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6 Responses to “the holy trinity of blog currency”

  1. Napsterbater says:

    “Unless you have a story worth telling, trust, authenticity and fifty cents will get you on the bus.”
    You need lots of luck too. They don’t make bus drivers like they used to anymore.

  2. I would change the order. Trust and authenticity are nice and all, but if you have no story, no one is going to listen.

  3. RichW says:

    And therein lies the reason I stopped trying to get trade show and conference organizers to blog regardless if they had anything to say. 95% of them don’t. So I gave up that ghost last year.
    Although that hasn’t stopped a multitude of other consultants to state unequivocably that blogging is for every single show and conference out there. It’s just $X thousand dollars and you’ll be seen as the expert. Ad dollars will flow in. Sponsors will come knocking.
    Yeah.
    The interesting this is that 4 of the 5 remaining organizers don’t realize that they do have a story. That’s where this gets fun.

  4. rustle says:

    now just when i suspect that hugh is getting a little los on his quotient of “reaaly good” cartoons, he comes up with this one. ahh, so good, so true, so what all this is about.

  5. Kim Klaver says:

    I used this delightful and insightful line on one of my posts…http://kimklaverblogs.blogspot.com/2006/07/new-currency-is-trust-authenticity-and_03.html
    Hehe.

  6. JJ says:

    I think that these cartoons are great.