July 1, 2006
the holy trinity of blog currency
The big blog meme of 2006 seems to be: “The new currency is trust and authenticity.”
Jason Calacanis uses it well here. Tara Hunt mentions it here.
But from a marketer’s perspective, methinks there’s one thing missing in this equation. A good story.
“The new currency is trust, authenticity, and a good story.”
Unless you have a story worth telling, trust, authenticity and fifty cents will get you on the bus.
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“Unless you have a story worth telling, trust, authenticity and fifty cents will get you on the bus.”
You need lots of luck too. They don’t make bus drivers like they used to anymore.
I would change the order. Trust and authenticity are nice and all, but if you have no story, no one is going to listen.
And therein lies the reason I stopped trying to get trade show and conference organizers to blog regardless if they had anything to say. 95% of them don’t. So I gave up that ghost last year.
Although that hasn’t stopped a multitude of other consultants to state unequivocably that blogging is for every single show and conference out there. It’s just $X thousand dollars and you’ll be seen as the expert. Ad dollars will flow in. Sponsors will come knocking.
Yeah.
The interesting this is that 4 of the 5 remaining organizers don’t realize that they do have a story. That’s where this gets fun.
now just when i suspect that hugh is getting a little los on his quotient of “reaaly good” cartoons, he comes up with this one. ahh, so good, so true, so what all this is about.
I used this delightful and insightful line on one of my posts…http://kimklaverblogs.blogspot.com/2006/07/new-currency-is-trust-authenticity-and_03.html
Hehe.
I think that these cartoons are great.