the stormhoek guide to wine blogging

stormhoekinsert719.jpg
I was asked to create an ad for Stormhoek, to be published in the well-known international wine & spirits trade magazine, The Drinks Business.
Instead of giving them the usual “Here’s why you should buy our product” bilge, we decided to give the readers something they might actually find useful. Yes, and that means useful for our competitors, as well.
Hence a 16-page insert, “The Stormhoek Guide To Wine Blogging”. Inspired by Robert Scoble’s seminal “The Corporate Weblog Manifesto”, of course.
It hits the newstands sometime this week. In the meantime, you can download the PDF here. Thanks.

Comments

  1. Excellent piece of work. I predict it will give a lot of people some very sore heads.

  2. I just received a press release for Stormhoek and I recognized your cartoons right away…interesting concept on the wine blog…keep up the good work

  3. Harry Joiner says:

    fine work. what your competitors will find maddening is that you make blogging look much easier than it is. done right, blogging is a cruel mistress. of course, they won’t realize that until they’re well into it. mwhahahaha!

  4. Plenty to think about there, and thank you for something for nothing. I trust Mr Joiner is pulling my leg about cruel mistresses: I only took the plunge because the blognoscenti promised it was “lovely once you’re in”. Brrr.

  5. great read!

Are you ready to work with us?

Get More Info

Testimonials

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
prevnext