I was asked to create an ad for Stormhoek, to be published in the well-known international wine & spirits trade magazine, The Drinks Business.
Instead of giving them the usual “Here’s why you should buy our product” bilge, we decided to give the readers something they might actually find useful. Yes, and that means useful for our competitors, as well.
Hence a 16-page insert, “The Stormhoek Guide To Wine Blogging”. Inspired by Robert Scoble’s seminal “The Corporate Weblog Manifesto”, of course.
It hits the newstands sometime this week. In the meantime, you can download the PDF here. Thanks.