May 29, 2006

remain frugal

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[More thoughts on “How To Be Crea­tive”.]

31. Remain Fru­gal.
The less you can live on, the more chance your idea will suc­ceed. This is true even after you’ve “made it”.

In 1997, I lan­ded the dream job. High-paid adver­ti­sing copyw­ri­ter. Big office. Big apart­ment in New York. Gla­mo­rous par­ties and gla­mo­rous back­drop. All fee­ding the urban sophis­ti­cate narra­tive etc. All good.
The trou­ble was, even though I was being paid very well, I was still broke by the end of the month. Life in New York is a costly busi­ness, and I was deter­mi­ned to expe­rience it fully. I sure as hell wasn’t saving anything.
Like they say, edu­ca­tion is expen­sive. And I ended up paying top dollar.
Because of course, one day the reces­sion hit, the job dried up and I nearly found myself on the street. Had I lived a bit more modestly I would have been able to weather the storm bet­ter.
There are a lot of peo­ple out there who, like me back in New York, make a lot of money, but spend it just as quickly. The older you get, the less you envy them. Sure, they get to go to the fancy res­tau­rants five days a week, but they pay hea­vily for the pri­ve­lege. They can’t afford to tell their bos­ses to go take a hike. They can’t afford to not panic, when busi­ness slows down for a month or two. The have to keep tap­dan­cing, whether they like it or not.
Part of being crea­tive is lear­ning how to pro­tect your free­dom. That inc­lu­des free­dom from avarice.

15 Responses to “remain frugal”

  1. Mike Abundo says:

    “Adver­ti­sing has us cha­sing cars and clothes, having us wor­king jobs we hate so we can buy shit we don’t need.” — Tyler Durden.

  2. Ric says:

    Very sharp, Hugh. I’ve got to the age where I rea­lise I have a finite num­ber of heart­beats left to me, so the less time I have to waste dea­ling with cruft, the bet­ter my life is. As you say, being fru­gal helps “afford” the free­dom to tell peo­ple who waste your time to bug­ger off.

  3. Tim Draayer says:

    I lear­ned this one a cou­ple years back but I was lucky enough to not have to learn it the hard way. I didn’t have my job taken from me. I came to the conc­lu­sion through a series of life chan­ging events at the time that I nee­ded to be smar­ter about how I lived my life. I no lon­ger feel the bur­ning sen­sa­tion of a hole in my wallet.

  4. I couldn’t agree more with you. I did that same thing only, I was an art direc­tor and lived in Lon­don, not NYC. Apart from that, little in the way of difference.

  5. clementine says:

    you are so right and i am so trying to be fru­gal and run a busi­ness.
    the hugh­train came through blo­wing rock nc the other night at a mee­ting of the blue ridge entre­pre­neu­ral coun­cil. we had a spea­ker from greens­boro (town about 1.5 hours down the mtn) give a talk and he quo­ted your “the mar­ket for something…”
    i felt so ahead of the game since i already knew it and had already read this stuff and even recei­ved some great advice about my tee­nage rock and roll son and his artistic/academic endea­vors from your site in the past so i was thinking.…so how cool am i? (any­way i digress.…..)
    he did’nt say your url though and i bet it is because some of your com­ments use the f word. a lot of peo­ple here don’t curse at all. or even if they do they still act offen­ded about it..(go figure…)
    anyway…like i said, i already knew about this and your phi­lo­sophies, and they tie in to why i was at the mee­ting any­way…
    i stum­bled into the gaping void while wor­king as a desig­ner (mostly print…some web) at this boring com­pany ran by assho­les. as i began to think up something i could do in this little town where i live— i came up with the idea of beco­ming a cho­co­la­tier. we have mostly a tou­rism industry and i thought peo­ple out having fun and hiking might like to have a bit of fine cho­co­late. which was mis­sing from here any­way in the way that i make it. (fresh, by hand, from pure cho­co­late)
    the saving money thing espec. impor­tant for me because its sea­so­nal here and our main ear­ning time starts now though fall with a little up at christ­mas and valen­ti­nes day for me.
    so i guess i bet­ter get to my cho­co­late workshop and get busy…but i just had to let you know you are reaching the folks in the nc moun­tains! yee haw!

  6. Living sen­si­bily, you’re right, is a mature crea­tive mis­sion. There is satis­fac­tion in arran­ging your life based on what you need, and not what you think you want, in defi­ning your iden­tity by your iden­tity rather than a brand. I have a ’91 truck that won’t die. Had I known it would run so long, I might have taken bet­ter care of it. The thing is rus­ting from the inside out, thanks to my drooly dog. But I love my modest wheels. Cheap to ope­rate, cheap to regis­ter, and it gets good mileage since it was built before trucks became luxury vehic­les. I call it “the truck that don’t care.” If I’m jous­ting with a jac­kass in a bea­mer, he’s the one with something to lose. Someone’s gonna merge, and someone’s gonna yield. And yiel­ding is optio­nal in the truck that don’t care. And that’s my most long­win­ded nod of agree­ment today.

  7. “remain fru­gal”
    there is a coro­llary to this. the old saw was “time is money.” nope. wrong. time is not money.
    *** money is time. ***
    kee­ping the pow­der dry, and kee­ping a few ducats in the bank gives one the time nee­ded to let things grow.
    “If you hap­pen to be one of the fret­ful mino­rity who can do crea­tive work, never force an idea; you

  8. bengt says:

    thanks. as a young, mild man­ne­red and more mildly payed cw in nyc i appre­cia­ted your com­ments. i will do my best.

  9. Tobi Z says:

    You’re right with the sta­te­ment of “the less you can live on your idea, the more it will suc­ceed.
    One week ago, I stood with two other peo­ple in a pro­vin­cial town in South Ger­many. We had mis­sed the Bus that should have taken us to our train. Now, there were 20 kilo­me­ters in oneahalf hours to make with full lug­gage. Impos­si­ble. We choo­sed to hitch-hike. The two other peo­ple are a girl, who is quite small and a half indian friend of mine. He con­si­de­red him­self to look like a Pakis­tani terro­rist, so he, being quite shy about hitch-hiking step­ped back while we were hol­ding out our thumbs. I had writ­ten a panel with “Ravens­burg” on it. But nobody stop­ped for half an our. So, I wal­ked up to him and asked him, if he knew, what a braveheart-bonus was. As he said no, I gave him the Ravensburg-panel and told him that some­ti­mes the most unlo­gic things work the best, if you believe in it. Five minu­tes later, we wer catched up by a Rus­sian Ger­man. Thank God.

  10. Jon Husband says:

    sounds like how I live and do stuff now. Infi­ni­tely hap­pier than when I made 20X as much …

  11. Alan! says:

    Tobi, what is a bra­veheart bonus?
    Alan

  12. Dave MacLeod says:

    Glad to see someone else thin­king along the same lines but from a very dife­rrent part of the world, occu­pa­tion and expe­rience. This is one of those gut fee­lings you have but is often sup­pres­sed by the mass poun­ding from the media cons­tantly telling you the oppo­site.
    Dave Mac­Leod (a broke but happy ‘pro’ clim­ber in Glasgow)

  13. Mamacita says:

    It comes down to focus­sing on your mis­sion and the prio­ri­ties that stem from it. It’s impor­tant to let go of caring what other peo­ple think or it beco­mes a choke hold, an abs­tract sort of edi­tor that jud­ges you. Trust your­self. Also, it’s not what you make, but what you keep…so invest in things that last and ques­tion what you buy and why…Saying “no” teaches you what you really care about it…On the other hand, I’ve been stri­ving for some­time now. My prio­rity was to build a career but to put my children’s wel­fare first. This slo­wed down my career. But the invest­ment of time, the most valua­ble thing and also “free,” in my children’s lives was worth it. I’m gra­te­ful I could give it to them. Now they are gro­wing up secure and happy — a hard thing for a sin­gle parent. I am their rock, and they are mine. One more thought, though: Remem­ber to give something to your­self — the things you need to sus­tain your­self, howe­ver you define it. This will keep you strong at times when there is no one there for you, but you.

  14. Tobi Z says:

    Thanx for your admitt­ments. A braveheart-bonus is… You should watch the film. Or the film “Joanna of Orleans”. But it can be desc­ri­bed with “The less you can live on, the more chance your idea will succeed”