May 25, 2006

“stormhoek” the viagra of the wine industry?”

mywine16.jpg
From Jason over at Stormhoek:

Kim Max­well has writ­ten an article about Stormhoek on the pree­mi­nent South Afri­can Wine Web­site wine.co.za. We were aghast when we read that she called Stormhoek the “Via­gra” of the wine busi­ness.
We work too hard craf­ting each hand-blown bottle from impor­ted Mada­gas­car silica, pains­ta­kingly cul­ti­va­ting every vine on our 900 year old estate with nothing but a pair of nailc­lip­pers, to be refe­rred to in such flip­pant and dis­res­pect­ful terms.
Our beau­ti­ful mai­dens, who gently press each and every one of our pre­cious gra­pes indi­vi­dually bet­ween their thighs, will shud­der in fury when they hear this outrage.
This is blasphemy, I tell you! Utter blasphemy!
[And we thought we were the Kool-Aid of the wine business.]

I sup­pose the trick to mar­ke­ting is to know when and when not to take it seriously.

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7 Responses to ““stormhoek” the viagra of the wine industry?””

  1. I sup­pose the trick to a pro­duc­tive work day is to not read about beau­ti­ful mai­dens who press indi­vi­dual graps bet­ween their thighs.

  2. John Dodds says:

    Am I the only one ama­zed that they inc­lu­ded the old label along­side the new designs!

  3. Adrian says:

    Hi Hugh, just won­de­ring how trans­pa­rent the con­ver­sa­tion is at Stormhoek these days. Mode­ra­ted com­ments don’t seem to be get­ting pos­ted, I’ve tried a cou­ple of times to com­ment and still nothing. are they too busy or is it some glitch of technology?

  4. Hugh MacLeod says:

    Adrian, I have no idea what you’re tal­king about ;-)

  5. Adrian says:

    Hugh, I’ve made an effort to post to two or three Stormhoek entries, I’ve emai­led them too, and no res­ponse. Their com­ment sys­tem says thanks for the com­ment, it will get published after mode­ra­tion.
    I see some entries have com­ments, so at some time they’re get­ting appro­ved.
    I won­de­red if there was a soft­ware issue [their Type­Key sys­tem asks for you to login, but when you try the next page says that faci­lity hasn’t been acti­va­ted]
    I felt it must be an inter­face issue rather than obfus­ti­ca­tion or cen­sorship.
    Thoughts? :-)

  6. Hugh MacLeod says:

    We need to upgrade the soft­ware, basi­cally. Too much spam etc.