Comments on: the gap that seperates “making” from “selling”

By: Jonathan Cohen

Jonathan Cohen — Fri, 26 May 2006 02:09:20 +0000

Marketing isn’t about selling or making. It’s about being seen.
Once you get your audience’s attention you can talk about where your stuff fits in with their needs.

By: john t unger

john t unger — Thu, 25 May 2006 03:46:03 +0000

I reckon a lot of people won’t get where you’re coming from on this one, but I totally agree.
Whether I’m doing art, design, writing or something else, the reason the checks have *my* name on them is because I’ve always worked on projects that were an extension of who I am. Self expression

By: Seth Russell

Seth Russell — Wed, 24 May 2006 22:06:38 +0000

Err … i can see where someone who “sells” marketing cartoons would see it that way.

By: John Dodds

John Dodds — Wed, 24 May 2006 20:50:03 +0000

Marketing never was selling and never will be. If anybody suggests it is, then my rule of thumb has been to avoid them like the plague or exploit their foolishness. The title Sales & Marketing Director is usually a giveaway.

By: sig

sig — Wed, 24 May 2006 16:25:51 +0000

Right you are!
Hey, “selling” in it’s usual form is “push” — and that we do not want. (Even “marketing” in it’s usual form in fact)
“Pull” would be equal to be open, honest, completely transparent — letting the customer into the flow, a participant in fact!
That’s how it used to be with the village shoemaker, interact directly with the customer all through the “making”, and now we can revert to that mode thanks to new interaction bandwidth/methods!
Ahh, good times indeed, the times of annual “marketing” budgets of