May 24, 2006
the gap that seperates “making” from “selling”
The thing is, I dont see marketing as “selling” per se…
To me, the best marketing is always been about self-expression.
When you express yourself or your business correctly, sales just become a natural part of the flow.
The gap that seperates “making” from “selling” is artificial.
Which explains why Sig’s marketing budget is only $74 a year.
Right you are!
Hey, “selling” in it’s usual form is “push” — and that we do not want. (Even “marketing” in it’s usual form in fact)
“Pull” would be equal to be open, honest, completely transparent — letting the customer into the flow, a participant in fact!
That’s how it used to be with the village shoemaker, interact directly with the customer all through the “making”, and now we can revert to that mode thanks to new interaction bandwidth/methods!
Ahh, good times indeed, the times of annual “marketing” budgets of
Marketing never was selling and never will be. If anybody suggests it is, then my rule of thumb has been to avoid them like the plague or exploit their foolishness. The title Sales & Marketing Director is usually a giveaway.
Err … i can see where someone who “sells” marketing cartoons would see it that way.
I reckon a lot of people won’t get where you’re coming from on this one, but I totally agree.
Whether I’m doing art, design, writing or something else, the reason the checks have *my* name on them is because I’ve always worked on projects that were an extension of who I am. Self expression
Marketing isn’t about selling or making. It’s about being seen.
Once you get your audience’s attention you can talk about where your stuff fits in with their needs.