Comments on: stormhoek gets a gong

By: Stuart

Stuart — Sun, 18 Jun 2006 21:23:01 +0000

Brilliant and interesting marketing campaign. What’s particularly unusual is that the wine is not too popular with the locals in SA, but seems to be doing enormously well overseas. Good marketing indeed!

By: bloggerclub

bloggerclub — Sat, 20 May 2006 00:28:28 +0000

It must be nice to consider your wine drinking time as

By: Roger Wilks

Roger Wilks — Fri, 19 May 2006 12:06:36 +0000

I’ve been working asa volunteer at a farmers market, sort of like a barrow boy only promoying sustainable farming. It recently struck me that blogs are very similar to a barrow biy you buttonhole one customer ata time and you pitch(content)is aimed at him if others like your aproach they come and buy. Am I right that sounds like what you were doing at the wine show? Good luck it is great.

By: Michelle

Michelle — Fri, 19 May 2006 09:43:24 +0000

Hey! Congratulations to the most “unprecedented” marketer I read.

By: hugh macleod

hugh macleod — Thu, 18 May 2006 15:39:22 +0000

Thanks, Everyone…
Harry, here are the nominees:
Beer From The Coast, Adnams
Bunnahabhain Whisky, Burn Stewart Distillers
Campari and Catwalks, Campari International
Chivas Regal 12, Chivas Brothers
Cobra Vision, Cobra Beer
The Stormhoek Way, Orbital Wines
Taste Matters, Taste Mateus, First Drinks Brands
I’d say a few of these brands are bigger than Stormhoek

By: Tim Draayer

Tim Draayer — Thu, 18 May 2006 15:00:07 +0000

So how does it feel to know that all of the blogging and work is really beginning to pay off? Clearly Stormhoek is coming into its own.

By: Harry Joiner

Harry Joiner — Thu, 18 May 2006 09:10:03 +0000

Hugh, that’s awesome. Really impressive. I imagine that Stormhoek beat many competitors who had much bigger budgets.

By: Gregg Eldred

Gregg Eldred — Thu, 18 May 2006 08:38:36 +0000

Seems like market disruption is working! Very cool.

By: Dennis Howlett

Dennis Howlett — Thu, 18 May 2006 08:10:49 +0000

Congratulations Hugh. this is what I like — wine trading is one of the most tradition bound on the planet — and your plan’s execution gets a gong. WTF!!??

By: Kathy Sierra

Kathy Sierra — Wed, 17 May 2006 23:43:19 +0000

“the need to find and post god content“
Hugh, you *are* a god. ; )
Or at least the patron saint of global microbrands…

By: Hugh MacLeod

Hugh MacLeod — Wed, 17 May 2006 21:51:07 +0000

“gong” is english slang for award or medal.…

By: Milan Davidovic

Milan Davidovic — Wed, 17 May 2006 21:33:03 +0000

Ah, not “gong” as in “Gong Show”. That’s good…