April 19, 2006
how to market to geeks.
How to Market to Geeks.
1. Start at the bottom of the corporate food chain. The further down, the better.
2. Forget about the “decision makers”. Connect with the “thinkers”- that’s the way forward in this new age of ours.
3. If in doubt, go read this. from an IBM employee.
[Full Disclosure: I own equity in Thingamy.]
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“Geeks” “bottom of the corporate food chain. The further down, the better”
Isn’t that redundant?
Depends whether we’re talking absolute bottom or relative bottom…
Wow! I acctually have something like this going on. And I’m in the movie making business! So naturally I get excited when my favourite muse starts thinking about geeks.
My project builds on the question:
“Could a single movie opening scene set free grow into something wow! By bringing togheter geeks all over the world to do their thing. Using only the internet and blogs?”
I will tell you much much more about it in next week.
Andr
Wow! I acctually have something like this going on. And I’m in the movie making business! So naturally I get excited when my favourite muse starts thinking about geeks.
My project builds on the question:
“Could a single movie opening scene set free grow into something wow! By bringing togheter geeks all over the world to do their thing. Using only the internet and blogs?”
I will tell you much much more about it in next week.
Andr
Wow! I acctually have something like this going on. And I’m in the movie making business! So naturally I get excited when my favourite muse starts thinking about geeks.
My project builds on the question:
“Could a single movie opening scene set free grow into something wow! By bringing togheter geeks all over the world to do their thing. Using only the internet and blogs?”
I will tell you much much more about it in next week.
Andr
Wow! I acctually have something like this going on. And I’m in the movie making business! So naturally I get excited when my favourite muse starts thinking about geeks.
My project builds on the question:
“Could a single movie opening scene set free grow into something wow! By bringing togheter geeks all over the world to do their thing. Using only the internet and blogs?”
I will tell you much much more about it in next week.
Andr