April 19, 2006
abusive editors and meagre paychecks
Oh Jeez, here we go.
“Can Blogs Make Money?” in The Wall Street Journal.
Blogs have a lot of buzz, but there’s still considerable debate about whether that can translate into profits.
While many blogs remain little more than amateur diaries, several bloggers have tried to parlay their online ramblings into branded businesses. One, Jason Calacanis, co-founded Weblogs Inc., a network of blogging sites that was acquired last year by AOL. Mr. Calacanis has been an outspoken proponent of blogs as business vehicles, arguing that quality content can drive enough traffic to attract advertisers.
But longtime Internet entrepreneur Alan Meckler is skeptical. Mr. Meckler, who is chief executive of Jupitermedia Inc., believes that some blogs may achieve a measure of success, but doubts most blogs will be able to generate meaningful profits.
Sure, it’s lovely to see Jason making all that money from Weblogs Inc [Full disclosure: I’m a big Jason Calacanis fanboy], but Mssrs. Calacanis and Meckler’s debate just revolves around the argument that the only way to make money via blogs is through advertising, and only for a lucky few.
The other major way to make money with the blogging platform is to use it to market your Global Microbrand, like Thomas did with English Cut. That to me is far more useful to far more people, yet it gets no mention in the Journal article.
As I’m fond of saying, blogs are good for making things happen indirectly etc.
But journalists seem to have a problem getting their head around it. “Indirectly” is too foreign to them. They’re too used to living in the “directly” universe:
Wake up. Commute to office. Write stuff. Take abuse from Editor. Collect meagre paycheck. Go home. Complain to long-suffering spouse about abusive Editor and meagre paycheck. Go to bed, sleep, wake up and repeat etc.
That’s not what blogging is about, Guys. Blogging, at its best, is about freeing yourself from that crap.
[Bonus link:] The neuroscience behind Robert Scoble’s new blogging policy.
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