April 16, 2006

aldo coffee

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Aldo Cof­fee in Pennsyl­va­nia is a fine exam­ple of a glo­bal mic­ro­brand:

Aldo Cof­fee Co. is a new, Italian-style cof­fee bar and cafe loca­ted just south of Pitts­burgh in the beau­ti­ful, vibrant com­mu­nity of Mount Leba­non, PA.
Aldo Cof­fee Co. ser­ves up the South Hills’ richest espresso and fine cof­fees and teas, all from the award-winning Inte­lli­gen­tsia Cof­fee Roas­ters. We fea­ture espresso made with Intelligentsia’s renow­ned Black Cat Blend ™.

I’d be inte­res­ted in fin­ding out if and how their blog is hel­ping their busi­ness. Seriously.
Secondly, if any of y’all know of any good GMB’s, your own or some­body else’s, please feel free to share by lea­ving a com­ment below. Or even bet­ter, add it to the GMB list I just set up on the wiki. Rock on.

10 Responses to “aldo coffee”

  1. Jack Yan says:

    I had two attrac­tive birds invite me to cof­fee last week. As a con­se­quence of this car­toon, my mind is now very active. (And that, my dear Hugh, was the 1,000th coCom­ment writ­ten by any one per­son. Thank you for intro­du­cing it to me.)

  2. RichW says:

    holy hell… wasn’t ever figu­ring on being high­ligh­ted on GV.
    I’d love to talk to you about in detail at some point but am flai­ling over taxes all day. Short ans­wer is yes, it’s hel­ping — inte­res­ting play we get with coffee-knowledgeable visi­tors pas­sing thru Pgh — we’re sort of a des­ti­na­tion. Has it hel­ped locally yet? Hard to tell — seems print still means more here than local search. But the blog­ging com­mu­nity all knows us and spreads good­ness.
    Btw, long as I’m here… we’re on the Stormhoek 100 din­ners list wiki for May 24th… we’re going to try to teach all the busi­nes­ses on our block how to blog. When do we find out if we really get the wine… and how much do we get?

  3. Any­time I’m in Pitts­burgh I’ll be going to Aldos. I went there last time and they make great hot cho­co­late! Plus, they are as nice in per­son as their blog makes them sound.

  4. Erik Dahl says:

    I’ll be joi­ning Rich on May 24th, to help spread the word about blog­gings role for busi­ness, etc…
    On a simi­lar note, George Saun­ders, the author has a new book coming out, In Per­sua­sion Nation, and has sent out free pro­mo­tio­nal pac­kets to rea­ders who have joi­ned his army. As it turns out, some of those rea­ders are blog­gers and have sub­se­quently pos­ted about it (at least here and here) at no request of the author or the publisher.

  5. The Lord bless you and keep you…

  6. Uh, the above com­ment was actually mean’t for your above Eas­ter post…
    I have, as you can plainly see, not risen from the dead yet.

  7. Niko says:

    On the GMB wiki: when does one qua­lify for the luc­ra­tive GMB title? Is the list for esta­blished GMBs or GMB wish­fuls? (for *that* list I’ve got a few.. ;)

  8. RichW says:

    Hugh… wan­ted to get back to you with an ans­wer and I remem­be­red that I actually ans­we­red this same ques­tion on my tra­deshow blog in this post from Novem­ber: http://tsmi.blogs.com/tsmiblog/2005/11/reaching_influe.html
    Although the post is six months ago, the ans­wer still applies, just that now the snow­ball is big­ger and with more velo­city.
    Hope that offers the feed­back you were loo­king for. We’ll be fea­tu­red in a blog article in the Pitts­burgh Tri­bune tomo­rrow as well. Whether it’s an article on blog­ging or cof­fee, a men­tion is a mention…

  9. RichW says:

    Thought I’d also men­tion that as an expe­ri­ment yes­ter­day we high­ligh­ted a new des­sert on the blog — just a sin­gle post with pho­tos.
    http://www.aldocoffee.com/2006/04/introducing_the.html
    It sold out in hours, when usually our des­serts make it well into Satur­day night.
    So I guess I was wrong… locals are rea­ding the f’n thing too.