Comments on: let’s open a bar

By: jet

jet — Sun, 16 Apr 2006 01:55:37 +0000

I’m no more likely to buy it now than before.
The reason I read gapingvoid is that you’re a marketing guy who seems to know a rather lot about the sort of niche marketing I’m interested in these days. What do you know from wine? (What do I know from wine, for that matter?)
It’s probably better to say that I wouldn’t buy Stormhoek because I read gapingvoid; however there’s a good chance I’d try it if Stormhoek donated a few bottles for an event I was attending. Their acting on your advice is more likely to get me to try it than your telling me your advice to them.
Are you selling wine on gapingvoid or are you selling Hugh?

By: Henry

Henry — Fri, 14 Apr 2006 23:46:06 +0000

I’ve always saved my favorite cartoon of yours to my PC. The high-res pics are very nice, thank you.
Your marketing plan is working as reinforcement to me, since I’ve want to buy a bottle of Stormhoek already. When are they available in NY?
I will say this, I’ve spread the word of your wine to all my friends, so when it does become available to us it will be purchased. We’re waiting patiently in NYC & LI. Next week whilst traveling upstate I’ll be recommending it there too.

By: Ed

Ed — Fri, 14 Apr 2006 03:00:08 +0000

I might buy one, but just for the ‘what the fuck’ novelty.
In truth, I sit through the stuff about yachts / wine / suits to see the cartoons, not to be part of some grand microbrand revolution.
Wine is wine, it has a flavor (for better or worse), there’s really not much to ‘converse’ about.
I think your quid pro quo appeal–I release the images, you give the wine the tiebreaker when you’re just grabbing off the shelf–is more compelling; I’m more excited about providing indirect payment for services rendered than ‘viral marketing’.
Then again, maybe I don’t ‘get it’

By: Hugh MacLeod

Hugh MacLeod — Thu, 13 Apr 2006 19:08:42 +0000

“Not being a fan of cartoons except for the New Yorker cartoons they have no effect on me and certainly wouldn’t cause me to buy a product. In fact, I find them somewhat of a turn off. What is amusing to one person may be insulting to another. One must be cautious in using humor in advertising.”
Wow, that should be a cartoon in itself. Or is that just me?

By: Tom Hamshere

Tom Hamshere — Thu, 13 Apr 2006 16:29:10 +0000

If I see it, I’ll probably try it. It’s done well enough through word of mouth marketing that there must be some substance behind the hype.

By: adam

adam — Thu, 13 Apr 2006 13:39:00 +0000

i’d try it if i could find it — do you sell it in aus?

By: Alvin

Alvin — Thu, 13 Apr 2006 10:24:56 +0000

I’d give one a go if I see it, if only because you kept talking about it and that makes me curious. The Hugh Connection is potent

By: Susanna K. Hutcheson

Susanna K. Hutcheson — Thu, 13 Apr 2006 08:01:48 +0000

Not being a fan of cartoons except for the New Yorker cartoons they have no effect on me and certainly wouldn’t cause me to buy a product. In fact, I find them somewhat of a turn off. What is amusing to one person may be insulting to another. One must be cautious in using humor in advertising.

By: Jeff

Jeff — Thu, 13 Apr 2006 04:53:06 +0000

I’ll try the wine because I enjoy your blog and you’ve talked about it. Of course if the wine blows I’ll spam you back to 1999. ‚-)
I don’t personally take advantage of you making the cartoons available in hi-res format — BUT I really like the idea that you’ve made them freely available.
In a way I guess I see it as walking your own talk.

By: petr

petr — Thu, 13 Apr 2006 03:07:38 +0000

i did not downloaded any of your cartons yet but i plan to do it.
if this wine would be reachable anwhere close i would definitely try it.

By: _Lasar

_Lasar — Thu, 13 Apr 2006 01:51:02 +0000

It goes a bit like this: I enjoy your cartoons and writing. Because of that I have respect for you and your opinion. Because you endorse Stormhoek, I might try it.
Even though I’m not a wine person, really.
Will Stormhoek make it to central Europe any time soon? I would ick up a bottle just to see what you are on about (and a gapingvoid cartoon on the label would make me buy it even more certainly).

By: hugh macleod

hugh macleod — Thu, 13 Apr 2006 01:16:51 +0000

“oenophile-for-decades”
exactly.

By: yahaira

yahaira — Thu, 13 Apr 2006 01:15:54 +0000

Ive downloaded a few of your images and I must admit that if I ever see Stormhoek in Philadelphia I’ll give it a try once. Then make a firm decision afterwards.

By: robert

robert — Thu, 13 Apr 2006 01:09:12 +0000

The Hugh connection would make me notice Stormhoek if I saw it in a shop (don’t know if they sell it here in Sweden). I might buy it if it were below my price point, and I’d be a lot more likely to do so if it had a Hugh label. But the story you’re telling about freshness sounds to my oenophile-for-decades ears like a crock.

By: Hugh MacLeod

Hugh MacLeod — Thu, 13 Apr 2006 00:23:01 +0000

I would not buy another bottle if it wasn’t good, either…