April 12, 2006

a long tail

5 Comments

a long tail.jpg
[Ins­pi­red by Tara’s bri­lliant post.]
[Click on image to enlarge/download/print etc. Licen­sing terms here etc.]
[Bonus Link:]

“As you move down the long-tail, your mar­ke­ting beco­mes less about the pro­duct, and more about the people.” — Mack Collier

Another way of saying it: As you move down the long-tail, you stop “living the brand”, ins­tead the brand starts living you.

5 Responses to “a long tail”

  1. Mack Collier says:
    April 12, 2006 at 6:15 pm

    You’ve got­ten far too pre­dic­ta­ble ;)
    http://www.beyondmadisonavenue.com/2006/04/marketing-thought-for-day.html

  2. Cairo Otaibi says:
    April 12, 2006 at 8:11 pm

    finally!

  3. alan herrell - the head lemur says:
    April 13, 2006 at 12:12 am

    and it’s That pink color

  4. christopher carfi says:
    April 14, 2006 at 1:43 am

    It really is all about the peo­ple:
    Rela­tionship Hubs In The Long Tail
    Just like Soy­lent Green. :-)

  5. Anonymous says:
    April 20, 2006 at 1:51 pm

    I’ve enjo­yed your art­works here.
    I must disa­gree about Tara’s post being bri­lliant when it merely swi­pes con­cepts from others such as thelongtail.com and ima­ges are stu­pidly sized wrong such that they’re barely legi­ble. It was a very boring read, frankly, from yet another blog­ger who gets clicks not from qua­lity wri­ting but from being female, being blonde, and cha­sing buzz­words like MySpace.