April 12, 2006

a long tail

a long tail.jpg
[Inspired by Tara's brilliant post.]
[Click on image to enlarge/download/print etc. Licensing terms here etc.]
[Bonus Link:]

“As you move down the long-tail, your marketing becomes less about the product, and more about the people.” – Mack Collier

Another way of saying it: As you move down the long-tail, you stop “living the brand”, instead the brand starts living you.

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5 Responses to “a long tail”

  1. It really is all about the people:
    Relationship Hubs In The Long Tail
    Just like Soylent Green. :-)

  2. Anonymous says:

    I’ve enjoyed your artworks here.
    I must disagree about Tara’s post being brilliant when it merely swipes concepts from others such as thelongtail.com and images are stupidly sized wrong such that they’re barely legible. It was a very boring read, frankly, from yet another blogger who gets clicks not from quality writing but from being female, being blonde, and chasing buzzwords like MySpace.