April 10, 2006

selling more stormhoek

[UPDATED: Sep­tem­ber, 2007]

[Add the gaping­void wid­get to your blog]

Like I’ve said many times before, I much pre­fer giving away my car­toons for free, rather than trying to sell them. It saves every­body a lot of hassle, myself inc­lu­ded.
Which is why I’m now let­ting peo­ple down­load my stuff in high-resolution, print it out and stick it on their wall etc. Which is why I have a Crea­tive Com­mons license.
cartoonmug67.jpg
Hey, if you want to put the work up on your web­site, blog, or stick it on paper, t-shirts, busi­ness cards, stic­kers, home­made gree­ting cards, Power­point sli­des, or wha­te­ver, as far as I’m con­cer­ned, as long as it’s just for your own per­so­nal use, as long as you’re not trying to make money off it directly, and you’re giving me due attri­bu­tion, I’m totally cool with the idea.
[NB: If you see a gaping­void car­toon that you like, and you fancy it as a piece of sch­wag, all you have to do is down­load the high-resolution image off this site, then upload it here onto Cafe­press. I make no money at this, everything on Cafe­press I sell at cost. Easy.]
So, if peo­ple aren’t paying me for my work, then how do I make a living? Good ques­tion.
Well, years of mes­sing around in various enter­pri­ses have led me to the follo­wing conc­lu­sion: Peo­ple don’t buy art. Not really. But they do buy wine.
Which is why I have a com­mer­cial inte­rest in the Stormhoek winery. Basi­cally, the more cases that sell, the big­ger a car I get to drive. It’s that sim­ple.
So to the kind folks who down­load and use my stuff, I say thank you very much, but if you want to sup­port what I’m doing, please keep your money.
Ins­tead, if you’re ever in wine-drinking mode, wal­king down a super­mar­ket aisle, and you see a bottle of Stormhoek on the shelf, I hope you might con­si­der giving it a try. No worries if you’d rather not, but I’d appre­ciate it if you did.
The other thing you can do to help the cause is add the gaping­void wid­get to your blog, but again, no worries if you’d rather not etc.
I guess this all ties in with my “indi­rect mar­ke­ting” sch­tick, of which I am a huge advo­cate.
Sounds like a plan?
[NB:] Stormhoek is now avai­la­ble in San Fran­cisco and Sili­con Valley at K&L Wine.

[BACKGROUND READING:] The “about gaping­void” page. Also carries some of my favo­rite car­toons, and what ins­pi­red them etc.

26 Responses to “selling more stormhoek”

  1. said it before — Goo­gle Maps — espe­cially in US

  2. Hugh MacLeod says:

    D’accord, Den­nis ;-)

  3. Robert Bruce says:

    Nice one Hugh! Thanks.

  4. As soon as I see Stormhoek Down Under, in any shops in Bris­bane, I’ll be giving this one a taste or three.
    Any plans in that regard?

  5. Hugh, if you ask them to make a kosher ver­sion as well you have a deal!

  6. We’re still wai­ting in Canada…

  7. carlos says:

    it’s a bit of a stretch, and the prohi­bi­tion laws that are still in effect would pro­bably pre­vent this, but some Stormhoek in tulsa, OK would be great.

  8. Rachel says:

    Just be care­ful of the laws about the 3 tier dis­tri­bu­tion, the ones that say that a manufacturer/importer of alcohol can’t adver­tise where to buy the pro­duct. It defi­ni­tely applies to spi­rits, but not sure about wine

  9. Phil Gomes says:

    FWIW, they ser­ved Stormhoek at one of the recep­tions at the New­Comm Forum and I enjo­yed it.

  10. Liam says:

    Hugh, spea­king of free dis­tri­bu­tion, what do you make of the PulseTheBook.com pro­ject launched today where they are coin­ci­ding the publishing of a book in print with its net­wor­ked deli­very of the full con­tent seria­li­zed via RSS, blog-posts, and e-mail? I’ve seen simi­lar done before but this seems more ambi­tious.
    Any posi­bi­li­ties of dis­tri­bu­ting Stormhoek free via RSS?

  11. Susie says:

    Well if I HAVE to buy vats of wine to sup­port you, go on then, twist my arm.
    Storm-hawk it to me!
    Sin­ce­rely,
    the U.S. of A.

  12. Andrew Denny says:

    In England, I buy it in Sainsbury’s. At

  13. hugh macleod says:

    Sounds like it’s the Shi­raz, Andrew. That’s what I usually get as well.
    Thanks for the kind words, Everybody =)

  14. Szili says:

    Two years ago I follo­wed a link to a blog with cool car­toons, I liked them and I subscribed.

  15. Mike says:

    I want some Stormhoek in the Phi­lip­pi­nes.
    Heck, I’ve been trying to con­vince the Phi­lip­pi­nes’ top wine dis­tri­bu­tor to get a web site since 2000.

  16. Desideria says:

    That’s a deal!
    Where can I buy Stormhoek in Hamburg?

  17. the US dis­tri­bu­tion trac­ker will be obviously done on a wiki/clustrs type of affair, so the com­mu­nity builds the map?

  18. Henry Hoffmann says:

    I’ve pos­ted a com­ment a while ago on the Stormhoek blog, asking if I could buy a bottle anywhere in South Africa, but nobody even bothe­red to ans­wer. I’ve also sent an e-mail, with no res­ponse either.

  19. Hugh MacLeod says:

    Sorry about that, Henry. I’ll look into that. Usually Graham Knox res­ponds to that… unlike him not to.
    [Update:] Henry, you e-mail was res­pon­ded to. Not sure why you never got it. Again, sorry about that.

  20. Henry Hoffmann says:

    Thanks for follo­wing up on that Hugh. Maybe some spam fil­ter ate the mail. Any­way, I’ll still buy a few bott­les if I ever find it somewhere.

  21. hugh macleod says:

    Henry, I believe Stormhoek is avai­la­ble in Jo’burg…

  22. JKnox says:

    What if I wan­ted to change the colours to put one of your ima­ges on a black T-Shirt?

  23. Hugh, would you like a lap­top skin with one of these on it? (Like I pro­mi­sed you in Paris before Christ­mas.) Just let me know what size, what car­toon and where to send it.
    a.

  24. Saw some bott­les at Bot­toms Up and snap­ped ‘em up. As the guy in Side­ways says “Tas­tes good to me” — pretty good for the price…

  25. Kelly says:

    I was thin­king about asking my local wine/spirits shop (it’s a won­der­ful little place only locals seem to know about) to order Stormhoek but I wasn’t even sure if this is pos­si­ble for them to do yet… Got any info on that?

  26. hugh macleod says:

    “What if I wan­ted to change the colours to put one of your ima­ges on a black T-Shirt?”
    Go right ahead ;-)