April 2, 2006
praise, praise, praise the competition etc
This is my favorite English Cut post for a while.
Not only is a great story, full of local history and color, it does a superb job of pulling off what has become my favorite thing to do as a marketer:
i.e. Praising one’s competition to the hilt:
If you fancy a new suit, he’s one of the best. Hardcore old school.
Brian Staples: +44 (0) 207 734 5069.
Of course, you can only do that when [A] your praise is sincere and [B] your own product is up to snuff. Otherwise you just sound obsequious.
[Bonus Link:] In The Observer:
“Britain has become a combination of a giant golf course and a giant call centre”
George Cazenove, owner of the eccentric second hand clothing shop Bertie Wooster, regrets being forced out of business.
This is a business that specialized in selling second-hand vintage Savile Row suits. Quite sad, really.
