Comments on: we need a new word to replace “luxury”

By: mik mik

mik mik — Sat, 01 Apr 2006 04:41:54 +0000

You may want to read a book by David Foster Wallace called "A supposidly fun thing i'll never do again" where he writes about his experiences on a luxury liner. It's funny. Well Written. And it's convinced me never to go on a "pampered" cruise.

By: jasmine

jasmine — Fri, 31 Mar 2006 23:17:33 +0000

That and the word “sumptuous.” It’s used whenever talking about food. Arg. I feel your pain.

By: john

john — Fri, 31 Mar 2006 20:40:44 +0000

No we don’t need a new vocabulary — we just need to acknowledge that it is the customer who determines what is luxury for them.

By: Steve Warrick

Steve Warrick — Thu, 30 Mar 2006 17:13:44 +0000

Luxury ice cream…! I had an amazing, heated discussion with an old school marketer about the use of the word luxury. What the f**k is luxury ice cream? The word needs consigning to the scrapheap of mediocrity. It means nothing of value to me and suggests the ultimate lack of discriptive imagination on all counts. If the yacht is damn well made by skilled craftspeople and represents the best you could possibly get in its class then say so. Just like English Cut you have to cut the bullshit and tell it like it is. Luxury smuckxury, that’s what I say. The ice cream discussion raged on until we tried some and both decided that it was crap! I rest my case.

By: Geoff

Geoff — Wed, 29 Mar 2006 20:45:36 +0000

Luxury. We used to have to get out of the lake at six o'clock in the morning, clean the lake, eat a handful of 'ot gravel, work twenty hour day at mill for tuppence a month, come home, and Dad would thrash us to sleep with a broken bottle, if we were lucky! From Monty python 4 yorkshiremen sketch taken from http://www.phespirit.info/montypython/four_yorkshiremen.htm

By: Egill

Egill — Wed, 29 Mar 2006 20:35:55 +0000

Luxury = Comfortably essential