March 23, 2006

fenderkicker.com

fenderkicker marketing plan.jpg
[NB: A “fen­der kic­ker” is a term for peo­ple who spend a lot of time shop­ping for yachts, without ever buying. Not unlike “tyre kic­ker” in the car busi­ness.]
I’m wri­ting this from Anti­bes, deep in the heart of the French Riviera.
Regu­lar rea­ders will know I’ve been spen­ding a wee bit of time in Anti­bes lately [1]. Pour­quoi?
Well, besi­des the obvious rea­sons– won­der­ful weather, superb local food and drink, and han­ging out with my friend Sigurd– I’m here on busi­ness:

Fen­der­kic­ker is the com­pany blog of BCR Yachts, a yach­ting sales and char­ter com­pany in Anti­bes, Cote d’Azur, France.

As of today, it seems I’m in the yacht busi­ness. Rock on.
[Disc­lo­sure: Sig is also invol­ved in this enterprise.]

4 Responses to “fenderkicker.com”

  1. David Burn says:

    Con­grats, Hugh. Ste­llar suits, good wine and now yachts. You’re living the life!

  2. I con­cur with David’s assess­ment of the situa­tion. Rock on indeed! The BCR yachts blog is very cool. I won­der if they need an Ame­ri­can emplo­yee. I do speak Spa­nish and French and know a lot about yachts. I guess I’ll have to ask Lars.
    Cheers!

  3. Oren Michels says:

    Yep. Suits, wine, yachts. Your gentlemen’s luxury port­fo­lio still needs watches, cars and air­pla­nes. Am I mis­sing anything else? Well, anything else that’s legal?

  4. Brooks Moses says:

    Hou­ses. And pro­bably a tra­vel agency, and fine art.
    I’d like to see a handc­raf­ted fur­ni­ture blog, though I don’t think that quite gets the same res­pect as being a part of high-end living. Anti­que fur­ni­ture, perhaps.