March 21, 2006

“top 10 SEO lies told by ad agencies”

18 Comments

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18 Responses to ““top 10 SEO lies told by ad agencies””

  1. Andreas says:
    March 21, 2006 at 2:21 PM

    BS. That guy is a SEO con­sul­tant, most of which are pur­ve­yors of snake oil to the unwary. And that’s put­ting it poli­tely. Traf­fic comes from con­tent, from pas­sion and from something, anything that actually means something to peo­ple. If you haven’t got something worth tal­king, nobody will be tal­king about it, SEO opti­mi­zed or not.
    I know it’s the fashio­na­ble thing to do to knock ad agen­cies, but I’d like to see which agency has been telling these ‘lies’.

  2. JM says:
    March 21, 2006 at 7:07 PM

    http://www.search-engine-optimization-info4u.blogspot.com/

  3. Todd says:
    March 22, 2006 at 4:11 AM

    >pur­ve­yors of snake oil to the unwary
    Sar­casm and friendly chi­ding can some­ti­mes be dif­fi­cult to pick up in a blog post…this is both a cau­tio­nary tale and the truth. Saying that MOST SEO con­sul­tants are snake oil peda­lers is very much the equi­va­lent of saying ALL adver­ti­sing agen­cies suck at SEO, which I’m sure they ALL don’t, but I can show you seve­ral exam­ples of no thought given wha­tsoe­ver to search engi­nes with very large brand web­si­tes, and some horribly mis­sed oppor­tun­ties nearly to the mag­ni­tude of not put­ting a url in a super­bowl com­mer­cial.
    I try to be about edu­ca­tion, and not snake oil, but I think some folks don’t bother to dig dee­per into the peo­ple who are behind the ser­vi­ces they are buying. I also often times find myself with a lack of res­pect for ad agen­cies, as I have never been shown mutual res­pect in the ins­tan­ces that I’ve approached and edu­ca­ted agen­cies. Defi­ni­tely hoping that will chane one day.
    I do get on ad agen­cies (who I’m sure are often not so fond of SEO com­pa­nies telling their clients how horren­dous flash intros are)…mainly because I’ve been given a bit of a soap­box where peo­ple have cho­sen to lis­ten. I like ideas too, and I will even con­cede that even flash desig­ners do have SOME use.
    >Traf­fic comes from con­tent, from pas­sion and from something, anything that actually means something to peo­ple
    Yes it does. Did I ever say other­wise? Crea­ti­vity is not always in the form of fruity cur­ved lines, imac design, and ultra high reso­lu­tion in a fancy maga­zine with four artic­les and four hun­dreds ads — it some­ti­mes DOES come in the form of bri­lliant tech­no­logy or the appli­ca­tion of it. Folks that don’t think it was bri­lliant because they just didn’t think of it first are only hating on the crea­tive pro­cess.
    It’s all in good fun mate…no rea­son to hate on me per­so­nally. It is fashio­na­ble and fun…but it is also sen­sa­tio­na­li­zed in the same light that SEO’s face from tra­di­tio­nal media and mar­ke­ting.
    I actually really like ad agen­cies and many folks that run them, and many are not so much dif­fe­rent than SEO folks, they just work in a little dif­fe­rent medium.

  4. Ed Kohler says:
    March 22, 2006 at 10:59 PM

    Andreas, you make a good point, but shouldn’t good con­tent get the expo­sure it deser­ves? I can tell you first hand that SEO only works for sites with great con­tent since buil­ding link popu­la­rity is nearly impos­si­ble for sites without great con­tent. And buying ads for a mar­gi­nal site is very cha­llen­ging since ads only work if the site is valuable.

  5. Phil Gomes says:
    March 23, 2006 at 1:01 AM

    Fun w/ SEO firms…
    They email me. I do a search for “SEO” and rela­ted terms.
    I write back to tell them what page of Goo­gle results they end up in.
    Often, I’m clic­king past page 20 with no luck.

  6. Graywolf says:
    March 24, 2006 at 4:17 AM

    Andres you know your con­tent is all hid­den in a flash appli­ca­tion which the search engi­nes can’t get at. Since your site only has 17 pages in Goo­gles index
    http://www.google.com/search?q=site%3Abiganideacompany.com
    and Todd has 10,000 pages
    http://www.google.com/search?q=site%3Astuntdubl.com
    I think he might know just a little bit more about what he’s tal­king about than you give him cre­dit for.

  7. Nebraska says:
    March 24, 2006 at 4:55 AM

    »I can tell you first hand that SEO only works for sites with great con­tent since buil­ding link popu­la­rity is nearly impos­si­ble for sites without great con­tent.«
    Obviously, you don’t know much about SEO as that sta­te­ment is deeply inaccurate.

  8. Threadwatch says:
    March 24, 2006 at 5:03 AM

    >If you haven’t got something worth tal­king, nobody will be tal­king about it, SEO opti­mi­zed or not.
    Peo­ple often talk about things they know nothing about Andreas. Take your­self, for example.

  9. Adrian Lee says:
    March 24, 2006 at 10:23 AM

    So you’d pre­fer to hire one of the SEO com­pa­nies on the 1st page Phil?
    Now they really are likely to be the com­pa­nies that prac­tice ‘snake and oil’ tac­tics.
    Find out what SEO invol­ves, and about some of the peo­ple invol­ved in it before slag­ging them all off Andreas. At the moment you just seem like someone who doesn’t unders­tand the way it all fits together else.
    The num­ber of peo­ple still tou­ting meta tags as an impor­tant part of SEO is amu­sing though :)
    I won­der if some of them say it, because they expect poten­tial clients who’ve done 5 minu­tes rea­ding to want them to say it.

  10. aaron wall says:
    March 25, 2006 at 2:35 PM

    >So you’d pre­fer to hire one of the SEO com­pa­nies on the 1st page Phil? Now they really are likely to be the com­pa­nies that prac­tice ‘snake and oil’ tac­tics.
    I hope my ran­kings fall a bit so I don’t have to worry about what I am selling.

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