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March 17, 2006

“saturday shirts”

6 Comments

Got a new t-shirt design up. The blurb reads like this:

Each gaping­void ‘Satur­day Shirt’ is from a limi­ted edi­tion (never to exceed 200 t-shirts). It will be offe­red on a Satur­day and is avai­la­ble for pre-order for one week only. Place your pre-order by mid­night (GMT) on follo­wing Fri­day. Once the dead­line has past, that’s it, they’re gone. I won’t be reprin­ting the design.

The idea is to not only keep them limi­ted edi­tion [like we said, we’ll never exceed 200 shirts of one design], but to limit the time they’re avai­la­ble. A new design will come out on a Satur­day, and peo­ple will have a week to pre-order one. After a week, the shirt design is taken off the mar­ket.
This pre-order allows us to know exactly how many shirts we have to print, saving us the hea­dache of unsold stock. It also allows us to come up with more new designs, more often.
We were going to launch tomo­rrow, but then we thought, what the heck.
I hope you like the new design. Thanks.
[PS:] The tra­di­tio­nal Flickr & Tech­no­rati tag for this enter­prise is “gapingshirts”.

6 Responses to ““saturday shirts””

1. Kathy Sierra says:

   March 17, 2006 at 9:20 PM

   I sho­wed one of your quo­tes in my SXSW sli­des (“…infinte”) and a little later I meet a guy wea­ring the shirt with that quote. I’m glad you’ve got a new one up… but we want MORE!! And please, please, please con­si­der making a few in attrac­tive, *small* (and more, um, form-fitting) girl-style shirts. I have your sma­llest size and it’s still way too big for me. (Not that I’d wear it, though — the first one’s just for display ; )
2. Ric says:

   March 18, 2006 at 1:52 AM

   Good idea, Hugh — this will keep the designs tur­ning over more quickly. I got two of the first ones, but didn’t really want the next ones — the idea that I only have to wait a week before another choice is avai­la­ble will pro­bably have me buying more often.
3. Tom Reynolds says:

   March 18, 2006 at 6:28 PM

   Once more you are using the scar­city of pro­duct as a selling point. ‘Get your run of 200 before they run out!” is the sub­text. This seems to run coun­ter to your ideas that blog­ging des­troys old mar­ke­ting stra­te­gies — yet here you are using one of those ‘old ideas’.
   I just think you would be bet­ter off con­cen­tra­ting on the exce­llent qua­lity of the shirts (because they are very high qua­lity).
   Meh, but what do I know?
   (Last time I men­tio­ned this with res­pect to English Cut, the ans­wer you gave me made it seem that I’m not good enough to be sold to… I’m gues­sing that this isn’t what you meant).
4. Hugh MacLeod says:

   March 18, 2006 at 9:39 PM

   Never con­fuse a bishop with a pawn, Tom
5. Tom Reynolds says:

   March 19, 2006 at 5:33 PM

   Eh?
   (Now you’re just trying to fuck around with my head…go on…admit it!)
6. Hugh MacLeod says:

   March 22, 2006 at 10:04 AM