Comments on: http://gapingvoid.com/2006/03/16/decommoditification/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= By: "... nonsens!" nonsens.blogg.se http://gapingvoid.com/2006/03/16/decommoditification/#comment-10822 "... nonsens!" nonsens.blogg.se Sat, 18 Mar 2006 21:05:32 +0000 http://gapingvoid.com/?p=2280#comment-10822 <strong>Visitkortskonst</strong> "cartoons drawn on the back of business cards"En av de coolaste bloggarna om kommunikation därute är gapingvoid.com. Hugh MacLeod tycker till och visar sin konst i det lilla formatet. Visitkortskonst

“cartoons drawn on the back of business cards“En av de coolaste bloggarna om kommunikation därute är gapingvoid.com. Hugh MacLeod tycker till och visar sin konst i det lilla formatet.

]]> By: Brett http://gapingvoid.com/2006/03/16/decommoditification/#comment-10820 Brett Sat, 18 Mar 2006 01:27:07 +0000 http://gapingvoid.com/?p=2280#comment-10820 Badass. Badass.

]]> By: Jack Yan http://gapingvoid.com/2006/03/16/decommoditification/#comment-10819 Jack Yan Fri, 17 Mar 2006 09:06:07 +0000 http://gapingvoid.com/?p=2280#comment-10819 Brett, Mr Garrett is not too far wrong. I had one for two days last week. Dynamically, it is inferior to the Porsche 911, though the seats are better for my 5'9 Brett, Mr Garrett is not too far wrong. I had one for two days last week. Dynamically, it is inferior to the Porsche 911, though the seats are better for my 5’9

]]> By: Brett http://gapingvoid.com/2006/03/16/decommoditification/#comment-10818 Brett Fri, 17 Mar 2006 04:57:11 +0000 http://gapingvoid.com/?p=2280#comment-10818 "The V-8 Vantage [Aston Martin, duh] is not so much driven as it is worn. No mere fashion accessory, however, it is more like fine outerwear for the bespoke man." -Jerry Garrett, NY Times, 3/5/06 (not sure if this article's been referenced in any gapingvoid comments yet, but talk about taking a car beyond a commodity...) “The V-8 Vantage [Aston Martin, duh] is not so much driven as it is worn. No mere fashion accessory, however, it is more like fine outerwear for the bespoke man.” –Jerry Garrett, NY Times, 3/5/06
(not sure if this article’s been referenced in any gapingvoid comments yet, but talk about taking a car beyond a commodity…)

]]> By: Tech Observer http://gapingvoid.com/2006/03/16/decommoditification/#comment-10821 Tech Observer Fri, 17 Mar 2006 04:35:00 +0000 http://gapingvoid.com/?p=2280#comment-10821 <strong>Differentiating Your Product and Service In A Commodity Market</strong> gapingvoid: “decommoditification” Well put, well said, the real message is you must sell yourself. [...]selling commodities is hard. If you don't give the customer exactly what she wants, there's twenty people lined up... Differentiating Your Product and Service In A Commodity Market

gapingvoid: “decommoditification” Well put, well said, the real message is you must sell yourself. […]selling commodities is hard. If you don’t give the customer exactly what she wants, there’s twenty people lined up…

]]> By: Ashish Banerjee http://gapingvoid.com/2006/03/16/decommoditification/#comment-10817 Ashish Banerjee Fri, 17 Mar 2006 02:58:37 +0000 http://gapingvoid.com/?p=2280#comment-10817 Commodification arises out of parity on rational parameters. Decommodification is typically created on non-rational grounds. Net, keep investing in the brand's distinctiveness, and keep creating belief. If you don't, you're dead. Commodification arises out of parity on rational parameters. Decommodification is typically created on non-rational grounds. Net, keep investing in the brand’s distinctiveness, and keep creating belief. If you don’t, you’re dead.

]]> By: Nia http://gapingvoid.com/2006/03/16/decommoditification/#comment-10816 Nia Thu, 16 Mar 2006 21:31:49 +0000 http://gapingvoid.com/?p=2280#comment-10816 Passion? Authority? I think it also takes the intelligence of a genius, courage, and the most devious mind on earth to decommodify anything. Good luck to your friend. Passion? Authority? I think it also takes the intelligence of a genius, courage, and the most devious mind on earth to decommodify anything. Good luck to your friend.

]]> By: Adrian Lee http://gapingvoid.com/2006/03/16/decommoditification/#comment-10815 Adrian Lee Thu, 16 Mar 2006 20:52:20 +0000 http://gapingvoid.com/?p=2280#comment-10815 So give people a reason, other than low prices, to buy from you I guess is what you're saying. You might be more likely to buy an MS product now, than 3 years ago, because you've read some employee blogs, and feel a closer connection to them. Nice. So give people a reason, other than low prices, to buy from you I guess is what you’re saying.
You might be more likely to buy an MS product now, than 3 years ago, because you’ve read some employee blogs, and feel a closer connection to them.
Nice.

]]> By: Jack Yan http://gapingvoid.com/2006/03/16/decommoditification/#comment-10814 Jack Yan Thu, 16 Mar 2006 19:23:38 +0000 http://gapingvoid.com/?p=2280#comment-10814 One could argue that advertising agencies are commodified (sorry, I am used to my contracted terms such as <i>commodification</i>), too: they don One could argue that advertising agencies are commodified (sorry, I am used to my contracted terms such as commodification), too: they don

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