March 16, 2006
Hugh MacLeod
I'm a cartoonist.
I sell limited-edition prints.
I wrote a book.
I'm CEO of Stormhoek USA, which markets South African wine in the States.
I also draw private commissions.
Prints |
Opening | Current |
|---|---|---|
Bluetrain |
$900 | |
We Need to Talk |
$650 | |
Portfolio #2 |
$300 | |
NY NY |
$275 |
One could argue that advertising agencies are commodified (sorry, I am used to my contracted terms such as commodification), too: they don
So give people a reason, other than low prices, to buy from you I guess is what you’re saying.
You might be more likely to buy an MS product now, than 3 years ago, because you’ve read some employee blogs, and feel a closer connection to them.
Nice.
Passion? Authority? I think it also takes the intelligence of a genius, courage, and the most devious mind on earth to decommodify anything. Good luck to your friend.
Commodification arises out of parity on rational parameters. Decommodification is typically created on non-rational grounds. Net, keep investing in the brand’s distinctiveness, and keep creating belief. If you don’t, you’re dead.
Differentiating Your Product and Service In A Commodity Market
gapingvoid: “decommoditification” Well put, well said, the real message is you must sell yourself. […]selling commodities is hard. If you don’t give the customer exactly what she wants, there’s twenty people lined up…
“The V-8 Vantage [Aston Martin, duh] is not so much driven as it is worn. No mere fashion accessory, however, it is more like fine outerwear for the bespoke man.” –Jerry Garrett, NY Times, 3/5/06
(not sure if this article’s been referenced in any gapingvoid comments yet, but talk about taking a car beyond a commodity…)
Brett, Mr Garrett is not too far wrong. I had one for two days last week. Dynamically, it is inferior to the Porsche 911, though the seats are better for my 5’9
Badass.
Visitkortskonst
“cartoons drawn on the back of business cards“En av de coolaste bloggarna om kommunikation därute är gapingvoid.com. Hugh MacLeod tycker till och visar sin konst i det lilla formatet.