March 11, 2006
Hugh MacLeod
I'm a cartoonist.
I sell limited-edition prints.
I wrote a book.
I'm CEO of Stormhoek USA, which markets South African wine in the States.
I also draw private commissions.
Topics
- art
- cartoon
- cube grenades
- evil plans
- futile marketing
- how to be creative
- prints
- social object
- stormhoek
- the global microbrand
- see all
- advertising
- alpine, texas
- batch 091120
- batch a
- blue monster
- commissioned prints
- crazy deranged fools
- creativity
- dell
- desertmanhattan
- dream big
- freds
- george
- hughtrain
- jr
- love leter to god
- manifesto
- marfa series
- micromarketing
- microsoft
- moleskine
- podcast
- purple cow print
- smarter wine
- stormhoek bottles
- stormhoek cartoon
- ten questions
- texas road trip
- the edges
- travel
- Uncategorized
Prints |
Opening | Current |
|---|---|---|
Bluetrain![]() |
$900 | |
We Need to Talk![]() |
$650 | |
Portfolio #2![]() |
$300 | |
NY NY![]() |
$275 |









Hi~im a chinese girl.
i just wanna tell u:
i love ur cartoons~very much~!!
Apple represents something like a “usability elite.”
That is, people for whom the overall computing experience is more important than broad choice in hardware… and who know that Apple is best at that overall experience.
I bet if Apple made a tablet computer, you’d get one and become the biggest Mac fan in Blogtown. But I’d also bet that having a tablet form factor is your non-negotiable definition of usability (at least now that you have one).
Me, I want a Mac subnotebook, and Steve Jobs doesn’t want to sell me one. (I think I’ll get one eventually, but Apple won’t approve.) Between here and there I’ll probably buy a few more Macs.
The point is, yeah, 4% is not a large or representative market. But if you look at who that 4% is, I think you’ll find opinion leaders overrepresented, and I *know* you’ll find creative professionals overrepresented.
(Anyway, I still use WinXP and Linux every day in addition to OSX.)
</reality-distortion-field>
So, what’s the market share of Stormhoek again?
Consistency is not one your traits! As you argue implicitly argue elsewhere — share of market and share of voice/influence are very different things.
“Do I contradict myself? Very well, then I contradict myself, I am large, I contain multitudes.” –Walt Whitman
I think you guys might be missing the point. He’s saying don’t confuse 4% with reality. That is, don’t confuse a small market share with the reality that Apple rules
Heh heh *smirk*
And if my interpretation is wrong.. it’s more a share than Porsche, Ferrari, or BMW have of the car market
apple is the cadillac of the computer world
So, what’s the market share of Bill Seitz again?
There’s no such thing as ‘markets’ anyway, it’s all about micromarkets nowadays sayeth the Godin. Micromarkets and microbrands.. let’s bring back the term microcomputer.
Yes, so what is the market share of Bill Seitz ?
real people don’t scale.
Reality