March 10, 2006

john t. unger, artist and global microbrand

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firepit_02.jpg
One of John T.‘s “Fire­pits”.
Chris Carfi points to John T. Unger, an artist and regu­lar gaping­void com­men­ter who has used his blog and the glo­bal mic­ro­brand idea to carve out a nice wee career for him­self (for more money than his last day job paid him, I has­ten to add).
Go read John T’s take on it here. Very uplifting.

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5 Responses to “john t. unger, artist and global microbrand”

  1. Robert Bruce says:
    March 10, 2006 at 6:13 PM

    Thanks for this Hugh. These Glo­bal Mic­ro­brand upda­tes are like solid food…
    I’m still loo­king for­ward to globalmicrobrand.com going up… any word on when that may be?

  2. johntunger says:
    March 10, 2006 at 6:29 PM

    Hugh, thanks for the men­tion!
    I owe you major props for a lot of what made this pos­si­ble. Not just the idea of the glo­bal mic­ro­brand, but a lot of the style and atti­tude etc. I just kinda took your ideas and ran with them in my own way, and it wor­ked out pretty well.
    In fact, thanks to you, the busi­ness side has become as crea­tive as the art, if not moreso. That frea­kin’ rocks! What really makes it work for me is that it’s so much fun. I’ve met a lot of cool peo­ple, made friends, dis­cus­sed ideas that wouldn’t have been pos­si­ble on a purely local level.

  3. mad says:
    March 10, 2006 at 7:35 PM

    Thanks for the heads up Hugh. I love what this guy is doing–
    regards–

  4. Alan Gutierrez says:
    March 11, 2006 at 3:04 AM

    Thank you Hugh and John. I’ve told Hugh that his blog is chock full of mar­ke­ting mate­rial, case stu­dies, etc. I’ve been chan­ne­ling Hugh in New Orle­nas, making use of his insights to turn peo­ple here onto blog­ging as a cus­to­mer rela­tionship tool, or a cons­ti­tuent rela­tionship tool in the case of Varrecchio.
    This here gaping­void is priceless.

  5. john t. unger studio says:
    March 12, 2006 at 8:42 PM

    Days Like This, It’s Fun To Be Me!

    Hugh just pos­ted a link to my little rant on the power of blog­ging. Rock on. I think maybe I’ll take the time to write up some of the stra­te­gies that have made the Glo­bal Mic­ro­brand work so well for me. I mean, yeah, I got the basics from Hugh and Set…