Comments on: human beings don’t scale http://gapingvoid.com/2006/03/08/human-beings-dont-scale/ "cartoons drawn on the back of business cards" Fri, 10 Feb 2012 23:17:47 +0000 hourly 1 http://wordpress.org/?v= By: MarketingMonger http://gapingvoid.com/2006/03/08/human-beings-dont-scale/#comment-10649 MarketingMonger Tue, 14 Mar 2006 03:22:19 +0000 http://gapingvoid.com/?p=2224#comment-10649 <strong>Get me some Stormhoek!</strong> I don't know whether it's the Stormhoek wine or something else, but I want some of what Hugh drinks before he write things like this... Technorati Tags: Stormhoek, Hugh Macleod, Marketing Philosophy... Get me some Stormhoek!

I don’t know whether it’s the Stormhoek wine or something else, but I want some of what Hugh drinks before he write things like this… Technorati Tags: Stormhoek, Hugh Macleod, Marketing Philosophy…

]]> By: Jason http://gapingvoid.com/2006/03/08/human-beings-dont-scale/#comment-10648 Jason Sat, 11 Mar 2006 09:42:21 +0000 http://gapingvoid.com/?p=2224#comment-10648 Hey Brian, for you we'll sort something out, drop me an email. Jason Hey Brian, for you we’ll sort something out, drop me an email.
Jason

]]> By: brian moffatt http://gapingvoid.com/2006/03/08/human-beings-dont-scale/#comment-10647 brian moffatt Fri, 10 Mar 2006 23:09:35 +0000 http://gapingvoid.com/?p=2224#comment-10647 The comments seem closed at the other post...hopscothcing from comments there, yeah, when does the canadian version of these wine blogging dinners kick in? May mean a day trip to buffalo for the T.O. tech cluster. Wine and a bus trip...maybe not. we'll hang in for the canadian release. You know we do drink more than beer, here. The comments seem closed at the other post…hopscothcing from comments there, yeah, when does the canadian version of these wine blogging dinners kick in? May mean a day trip to buffalo for the T.O. tech cluster. Wine and a bus trip…maybe not. we’ll hang in for the canadian release. You know we do drink more than beer, here.

]]> By: Hugh MacLeod http://gapingvoid.com/2006/03/08/human-beings-dont-scale/#comment-10646 Hugh MacLeod Thu, 09 Mar 2006 16:17:03 +0000 http://gapingvoid.com/?p=2224#comment-10646 The internet is getting more "everything" by the hour, not just glossy. And it has always been thus. The internet is getting more “everything” by the hour, not just glossy. And it has always been thus.

]]> By: sky http://gapingvoid.com/2006/03/08/human-beings-dont-scale/#comment-10645 sky Thu, 09 Mar 2006 09:25:18 +0000 http://gapingvoid.com/?p=2224#comment-10645 it seems to me like the internet is glossier by the hour. it seems to me like the internet is glossier by the hour.

]]> By: Hugh MacLeod http://gapingvoid.com/2006/03/08/human-beings-dont-scale/#comment-10644 Hugh MacLeod Thu, 09 Mar 2006 05:27:34 +0000 http://gapingvoid.com/?p=2224#comment-10644 Kris, if ad agencies and big media go out of business, something will come along to take its place. Something cheaper and better. Maybe it's already starting to happen, but not everybody sees it yet. Kris, if ad agencies and big media go out of business, something will come along to take its place. Something cheaper and better. Maybe it’s already starting to happen, but not everybody sees it yet.

]]> By: Kris http://gapingvoid.com/2006/03/08/human-beings-dont-scale/#comment-10643 Kris Thu, 09 Mar 2006 05:00:30 +0000 http://gapingvoid.com/?p=2224#comment-10643 I totally agree with the ground-up PR philosophy but... You say that your end goal is to get into "Big Media" and yet you want to put ad agencies out of business - The problem is that "Big Media" depends on the Ad Revenues generated from Madison Ave.? How are we (media) supposed to maintain revenue to support production without the big ad budgets? Please correct me if I am wrong, but it sounds like you want all of the benefits of big glossy two page spreads without the ads that pay for the big glossy two-page spreads. I guess we could always start charging more at the news stand... I totally agree with the ground-up PR philosophy but…
You say that your end goal is to get into “Big Media” and yet you want to put ad agencies out of business — The problem is that “Big Media” depends on the Ad Revenues generated from Madison Ave.? How are we (media) supposed to maintain revenue to support production without the big ad budgets?
Please correct me if I am wrong, but it sounds like you want all of the benefits of big glossy two page spreads without the ads that pay for the big glossy two-page spreads.
I guess we could always start charging more at the news stand…

]]> By: Lenn http://gapingvoid.com/2006/03/08/human-beings-dont-scale/#comment-10642 Lenn Thu, 09 Mar 2006 04:16:04 +0000 http://gapingvoid.com/?p=2224#comment-10642 Looking for wine bloggers you say? Here's one! Sounds like a fun an interesting idea...where can I throw my hat in the ring? Looking for wine bloggers you say? Here’s one! Sounds like a fun an interesting idea…where can I throw my hat in the ring?

]]> By: Jason http://gapingvoid.com/2006/03/08/human-beings-dont-scale/#comment-10641 Jason Thu, 09 Mar 2006 03:50:54 +0000 http://gapingvoid.com/?p=2224#comment-10641 Alex, Brilliant idea. We always think about Stomhoek as a social lubricant :) Alex, Brilliant idea. We always think about Stomhoek as a social lubricant :)

]]> By: Alex Krupp http://gapingvoid.com/2006/03/08/human-beings-dont-scale/#comment-10640 Alex Krupp Thu, 09 Mar 2006 02:10:22 +0000 http://gapingvoid.com/?p=2224#comment-10640 Hugh, if you are trying to get into the trenches then don't forget about Craigslist. Try posting a personal ad for a threesome from the POV of a bottle of wine and see what happens ;) Taking it to the extreme, you could even position yourself as a "first date wine" or even THE first date wine. Hugh, if you are trying to get into the trenches then don’t forget about Craigslist. Try posting a personal ad for a threesome from the POV of a bottle of wine and see what happens ;)
Taking it to the extreme, you could even position yourself as a “first date wine” or even THE first date wine.

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