http://gapingvoid.com/2006/03/03/stella-mccartney-wobbles-on-the-catwalk/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= http://gapingvoid.com/2006/03/03/stella-mccartney-wobbles-on-the-catwalk/#comment-10456 Fabian Sat, 04 Mar 2006 17:48:11 +0000 http://gapingvoid.com/?p=2178#comment-10456 The comparison is not completely fair. The difference is in the scale and you have to compare apples to apples. When you have an big guy like Gucci group investing in your company, the turnover and results expected are a lot bigger than the number you can get with a small business and therefore they'll be merciless even with a great brand if there's no return of the investment. Anyway the way you and your partner manage the marketin (g) of english cut is great. Cheers The comparison is not completely fair.
The difference is in the scale and you have to compare apples to apples.
When you have an big guy like Gucci group investing in your company, the turnover and results expected are a lot bigger than the number you can get with a small business and therefore they’ll be merciless even with a great brand if there’s no return of the investment.
Anyway the way you and your partner manage the marketin (g) of english cut is great.
Cheers

]]> http://gapingvoid.com/2006/03/03/stella-mccartney-wobbles-on-the-catwalk/#comment-10455 Kathleen Fasanella Fri, 03 Mar 2006 23:36:53 +0000 http://gapingvoid.com/?p=2178#comment-10455 A clue to the answer to Stella's difficulties lies in your previous entry, "pull" not push. English Cut pulls, hence profitability. Pull vs push has greater implications than just marketing- it's the culture of the entire organization of which marketing is one part. It's called "lean production"; pull, not push is the major tenet. Follow Toyota, not GM -and on a smaller scale, emulate Thomas, not Stella. A clue to the answer to Stella’s difficulties lies in your previous entry, “pull” not push. English Cut pulls, hence profitability. Pull vs push has greater implications than just marketing– it’s the culture of the entire organization of which marketing is one part. It’s called “lean production”; pull, not push is the major tenet. Follow Toyota, not GM –and on a smaller scale, emulate Thomas, not Stella.

]]> http://gapingvoid.com/2006/03/03/stella-mccartney-wobbles-on-the-catwalk/#comment-10454 Hugh MacLeod Fri, 03 Mar 2006 20:46:05 +0000 http://gapingvoid.com/?p=2178#comment-10454 "The NY & London stores are as much about brand experience as sales." Puts all the Money into the front end. The back end gets made in China. Hello, Commodity Feedback Loop! Sounds like an expensive way to go about it to me. Especially for the customer. “The NY & London stores are as much about brand experience as sales.“
Puts all the Money into the front end. The back end gets made in China. Hello, Commodity Feedback Loop!
Sounds like an expensive way to go about it to me. Especially for the customer.

]]> http://gapingvoid.com/2006/03/03/stella-mccartney-wobbles-on-the-catwalk/#comment-10453 Piers Fawkes Fri, 03 Mar 2006 20:26:41 +0000 http://gapingvoid.com/?p=2178#comment-10453 Sure.... I wouldn;t knock Stella too much - the NY & London stores are as much about brand experience as sales. And the effect: brand desire. Would an English Cut H&M line sell out in every H&M store in the world in about 12 hours? Even if it was profitable from day 1. Sure.… I wouldn;t knock Stella too much — the NY & London stores are as much about brand experience as sales. And the effect: brand desire. Would an English Cut H&M line sell out in every H&M store in the world in about 12 hours? Even if it was profitable from day 1.

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