Comments on: sprint http://gapingvoid.com/2006/03/03/sprint/ "cartoons drawn on the back of business cards" Sun, 22 Nov 2009 00:03:19 -0600 http://wordpress.org/?v=abc hourly 1 By: Shotgun Marketing Blog http://gapingvoid.com/2006/03/03/sprint/comment-page-1/#comment-10450 Shotgun Marketing Blog Tue, 07 Mar 2006 22:42:23 +0000 http://gapingvoid.com/?p=2176#comment-10450 <strong>Sprint Swag</strong> This is a tale of two telecoms and their corporate blogging strategies. I blogged earlier about how AT&T found out the hard way that the blogosphere bites back. A better corporate blogging strategy is the Sprint Ambassador program. A few weeks ago, I... Sprint Swag

This is a tale of two telecoms and their corporate blogging strategies. I blogged earlier about how AT&T found out the hard way that the blogosphere bites back. A better corporate blogging strategy is the Sprint Ambassador program. A few weeks ago, I…

]]> By: thinkjose http://gapingvoid.com/2006/03/03/sprint/comment-page-1/#comment-10448 thinkjose Fri, 03 Mar 2006 23:19:39 +0000 http://gapingvoid.com/?p=2176#comment-10448 Tracy- I did consider the sleeze factor with this because I am a marketing-idea guy as well. Perhaps thats why my spam alarm went off like a NY city nightclub. I do want to be upfront about it and the emails and disclaimers from Sprint made it very clear that I didn't have to talk or blog at all about the idea. I am sure there are some folks that will try and push the Sprint ambassador thing to get more free stuff but in this transparent internet world I doubt many people would listen to their drivel. It would sound just like a commercial and we all know how many of us listen to those. Thanks Jose Tracy–
I did consider the sleeze factor with this because I am a marketing-idea guy as well. Perhaps thats why my spam alarm went off like a NY city nightclub. I do want to be upfront about it and the emails and disclaimers from Sprint made it very clear that I didn’t have to talk or blog at all about the idea. I am sure there are some folks that will try and push the Sprint ambassador thing to get more free stuff but in this transparent internet world I doubt many people would listen to their drivel. It would sound just like a commercial and we all know how many of us listen to those.
Thanks
Jose

]]> By: Tracy http://gapingvoid.com/2006/03/03/sprint/comment-page-1/#comment-10447 Tracy Fri, 03 Mar 2006 22:57:11 +0000 http://gapingvoid.com/?p=2176#comment-10447 I've seen companies soliciting bloggers to push products as if it were "organic"... meaning, I just love this product, FX TRn1000, blah I’ve seen companies soliciting bloggers to push products as if it were “organic”… meaning, I just love this product, FX TRn1000, blah

]]> By: thinkjose http://gapingvoid.com/2006/03/03/sprint/comment-page-1/#comment-10446 thinkjose Fri, 03 Mar 2006 21:36:28 +0000 http://gapingvoid.com/?p=2176#comment-10446 Hugh- Thanks for the comments. I agree it does almost seem a bit tired considering others have moved down this path (who would have thought a year ago we would say sending stuff to bloggers would be tired) but at least the ideas are changing and the realization that we need to do something radically different is starting to seep into the big dogs. Whether or not this particular promotion is succesful I think the most important thing is the change in attitude about doing some wild stuff. I will let you know how it goes. Jose (the curious ambassador) Castillo Hugh–
Thanks for the comments. I agree it does almost seem a bit tired considering others have moved down this path (who would have thought a year ago we would say sending stuff to bloggers would be tired) but at least the ideas are changing and the realization that we need to do something radically different is starting to seep into the big dogs. Whether or not this particular promotion is succesful I think the most important thing is the change in attitude about doing some wild stuff.
I will let you know how it goes.
Jose (the curious ambassador) Castillo

]]> By: Changing Way http://gapingvoid.com/2006/03/03/sprint/comment-page-1/#comment-10449 Changing Way Fri, 03 Mar 2006 21:23:09 +0000 http://gapingvoid.com/?p=2176#comment-10449 <strong>Sprint Blogbassador Program</strong> I just read Hugh's comments on the Sprint Ambassador program. It involves giving selected bloggers a fancy-looking phone, and 6 months of free voice and data service. I think it's a good idea. Were I to be invited to the program, I'd certainly accep... Sprint Blogbassador Program

I just read Hugh’s comments on the Sprint Ambassador program. It involves giving selected bloggers a fancy-looking phone, and 6 months of free voice and data service.
I think it’s a good idea. Were I to be invited to the program, I’d certainly accep…

]]> By: Piers Fawkes http://gapingvoid.com/2006/03/03/sprint/comment-page-1/#comment-10445 Piers Fawkes Fri, 03 Mar 2006 20:10:51 +0000 http://gapingvoid.com/?p=2176#comment-10445 I've actually received not one but two of these little monkey phones: free calls, free video, free downloads, free everything. Do I use them. Not really, the problem is: a) I don't want to change my number b) I can call free anytime to my girl on my 'T Mobile Friends & Family' - calling on the Sprint phone would charge her for receiving calls. It's a good attempt but somedays I think it's just an attempt to make us switch networks.... I’ve actually received not one but two of these little monkey phones: free calls, free video, free downloads, free everything. Do I use them. Not really, the problem is:
a) I don’t want to change my number
b) I can call free anytime to my girl on my ‘T Mobile Friends & Family’ — calling on the Sprint phone would charge her for receiving calls.
It’s a good attempt but somedays I think it’s just an attempt to make us switch networks.…

]]> By: Rob Burke http://gapingvoid.com/2006/03/03/sprint/comment-page-1/#comment-10444 Rob Burke Fri, 03 Mar 2006 19:14:18 +0000 http://gapingvoid.com/?p=2176#comment-10444 Nice analysis. Mind you, even if their technique isn't bleeding-edge innovative, maybe it'll work! (Which surely is what Sprint cares about anyway) :) I wonder how and if they'll be able to measure the effectiveness of their bloggers-as-push-marketers strategy. Nice analysis. Mind you, even if their technique isn’t bleeding-edge innovative, maybe it’ll work! (Which surely is what Sprint cares about anyway) :)
I wonder how and if they’ll be able to measure the effectiveness of their bloggers-as-push-marketers strategy.

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