March 3, 2006
lose the “g” in “marketin(g)”
Sig’s take on the new marketing:
And that for me is the core of the blog as a commercial “marketin(g)” tool: It allows me much bandwidth for my person-to-person interactions, like opening the door to your office letting all into the conversation and activities.
And I would add the concept of “Extreme Business Modelling”: Frequent releases, maximum bandwidth in the conversation, solicit feedback, listen in, adjust, tweak, learn and follow.
Pull instead of push. “Market in” instead of “market to”.
Lose the “g” in “marketin(g)”
[Disclosure: Sig and I work together.]
I really think that this type of marketing approach, which I call “agile marketing” has legs. Im going to flesh it out over the next few weeks and see if I cant come up with something interesting to share.
Look forward to seeing it, Patrick.
Se il marketing perde la g
Il marketing è morto. Se ne avvede finalmente anche Hugh Gaping Void McLeod: “Market in” instead of “market to”.Lose the “g” in “marketin(g)”
…
That ‘agile’ thing is key. The key to this approach is the ability to optimize: that is, launch many things, open many conversations, then measure, measure and measure. Based on the data, move toward success. Otherwise, its just chaos, no theory…;-)
Lose the term “marketing” (!)