http://gapingvoid.com/2006/03/02/another-thingamy/ "cartoons drawn on the back of business cards" Fri, 10 Feb 2012 23:17:47 +0000 hourly 1 http://wordpress.org/?v= http://gapingvoid.com/2006/03/02/another-thingamy/#comment-10435 Hugh MacLeod Fri, 03 Mar 2006 17:17:31 +0000 http://gapingvoid.com/?p=2174#comment-10435 only $90? only $90?

]]> http://gapingvoid.com/2006/03/02/another-thingamy/#comment-10434 YGG Fri, 03 Mar 2006 16:51:35 +0000 http://gapingvoid.com/?p=2174#comment-10434 They say when SAP sells $10 of software it generates $90 of consulting to implement it! They say when SAP sells $10 of software it generates $90 of consulting to implement it!

]]> http://gapingvoid.com/2006/03/02/another-thingamy/#comment-10433 sig Fri, 03 Mar 2006 13:54:57 +0000 http://gapingvoid.com/?p=2174#comment-10433 Alex, agree that it is better to "market to" a niche, only thing I'm not marketing "to" as in pushing in the classic marketing think. I'm trying to open up for people to look in; doing demos, talking to people, discussing, blogging... kind of "market in" - let the market be in the driver's seat. I'm no expert in everything, thus I'd rather let the "market" decide where - what niche - with the best early stage fit - easiest, most bang for the buck, etc. At that point I might focus more in that direction (albeit not pushing) and even add some specific features to ease the process. I'm not to decide, the potential user will decide - I'm merely here to accomodate their needs, listen not tell etc. ;) Alex, agree that it is better to “market to” a niche, only thing I’m not marketing “to” as in pushing in the classic marketing think.
I’m trying to open up for people to look in; doing demos, talking to people, discussing, blogging… kind of “market in” — let the market be in the driver’s seat.
I’m no expert in everything, thus I’d rather let the “market” decide where — what niche — with the best early stage fit — easiest, most bang for the buck, etc.
At that point I might focus more in that direction (albeit not pushing) and even add some specific features to ease the process. I’m not to decide, the potential user will decide — I’m merely here to accomodate their needs, listen not tell etc.

]]> http://gapingvoid.com/2006/03/02/another-thingamy/#comment-10432 hugh macleod Fri, 03 Mar 2006 05:18:29 +0000 http://gapingvoid.com/?p=2174#comment-10432 Please excuse the typo, David. Fixed. Thanks! Please excuse the typo, David. Fixed.
Thanks!

]]> http://gapingvoid.com/2006/03/02/another-thingamy/#comment-10431 David Terrar Fri, 03 Mar 2006 04:40:44 +0000 http://gapingvoid.com/?p=2174#comment-10431 Alex, As Hugh suggests, Sigurd's whole approach is unconventional, which is exactly the point. At this early stage he shouldn't be narrowing his focus in the traditional way you suggest. Hugh, All PR is great PR... but actually my blog's Biz Two Zero. Thanks for the mention! Alex,
As Hugh suggests, Sigurd’s whole approach is unconventional, which is exactly the point. At this early stage he shouldn’t be narrowing his focus in the traditional way you suggest.
Hugh,
All PR is great PR… but actually my blog’s Biz Two Zero. Thanks for the mention!

]]> http://gapingvoid.com/2006/03/02/another-thingamy/#comment-10430 Hugh MacLeod Fri, 03 Mar 2006 04:06:08 +0000 http://gapingvoid.com/?p=2174#comment-10430 "Questionable" is the whole point at this stage, Alex =) “Questionable” is the whole point at this stage, Alex =)

]]> http://gapingvoid.com/2006/03/02/another-thingamy/#comment-10429 Alex Krupp Fri, 03 Mar 2006 03:42:22 +0000 http://gapingvoid.com/?p=2174#comment-10429 Interesting concept, questionable marketing. Even if you have created a new platform that is capable of doing everything, it's usually better to market to one specific niche. Of course it's ok to break the rules if you know why they need to be broken, but in that case the burden is on Thingamy to explain what it is that they know that everyone else doesn't. Which, reading their website, they really haven't...yet. Interesting concept, questionable marketing. Even if you have created a new platform that is capable of doing everything, it’s usually better to market to one specific niche. Of course it’s ok to break the rules if you know why they need to be broken, but in that case the burden is on Thingamy to explain what it is that they know that everyone else doesn’t. Which, reading their website, they really haven’t…yet.

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