March 2, 2006
another thingamy
I
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7 Responses to “another thingamy”
Hugh MacLeod
I’m Hugh MacLeod. I’m a cartoonist. Occasionally I write books. gapingvoid is interested in start-up culture, because changing business for the better is what we’re about; that’s what Social Object Factory is about. We live and breathe it; we help everyone from lone entrepreneurs, to mid-sizers, to Fortune 500’s do the same. Check out our work here.
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Interesting concept, questionable marketing. Even if you have created a new platform that is capable of doing everything, it’s usually better to market to one specific niche. Of course it’s ok to break the rules if you know why they need to be broken, but in that case the burden is on Thingamy to explain what it is that they know that everyone else doesn’t. Which, reading their website, they really haven’t…yet.
“Questionable” is the whole point at this stage, Alex =)
Alex,
As Hugh suggests, Sigurd’s whole approach is unconventional, which is exactly the point. At this early stage he shouldn’t be narrowing his focus in the traditional way you suggest.
Hugh,
All PR is great PR… but actually my blog’s Biz Two Zero. Thanks for the mention!
Please excuse the typo, David. Fixed.
Thanks!
Alex, agree that it is better to “market to” a niche, only thing I’m not marketing “to” as in pushing in the classic marketing think.
I’m trying to open up for people to look in; doing demos, talking to people, discussing, blogging… kind of “market in” — let the market be in the driver’s seat.
I’m no expert in everything, thus I’d rather let the “market” decide where — what niche — with the best early stage fit — easiest, most bang for the buck, etc.
At that point I might focus more in that direction (albeit not pushing) and even add some specific features to ease the process. I’m not to decide, the potential user will decide — I’m merely here to accomodate their needs, listen not tell etc.
They say when SAP sells $10 of software it generates $90 of consulting to implement it!
only $90?