Comments on: because you can’t live in a hammer

By: j

Mon, 06 Mar 2006 12:06:26 +0000

no–Hugh’s statement comes across as “I don’t care what you do, as long as, it benefits ME“
Which is a sad way to go through life.

By: Seth Finkelstein

Seth Finkelstein — Mon, 06 Mar 2006 11:38:46 +0000

How did all the replies miss “… everything looks like a nail”?
The problem is that blogs are not particularly *good* tools for many tasks, while the marketing reply is that it’s a poor craftsman who blames his tools.
Tailors who sell ultra-luxury items to wealthy men, in a market with a high barrier to entry, are almost pathological exceptions proving the rule.

By: j

Sun, 05 Mar 2006 13:59:00 +0000

Hugh,
It’s not what some one else can do with their tools for you, it should be, what this can do for others.….

By: David Burn

David Burn — Fri, 03 Mar 2006 00:09:25 +0000

Camilo,
What is writing good for? It’s good for readers who like stories.
If the story is compelling and tied in some way to the product or service offered, you’ve got a winner. Some old schoolers called it branding.

By: Camilo

Camilo — Thu, 02 Mar 2006 20:35:38 +0000

When trying to get blogs to work in a corporate environment, the most common argument is that: how is that going to affect my bottom line?
So, yes, people out there — the ones without blogs

By: john

john — Thu, 02 Mar 2006 17:12:05 +0000

Sometimes you hit the nail home, sometimes you bang your thumb?
Ergo, the blogger is more important than the blog?

By: gia

gia — Thu, 02 Mar 2006 16:39:36 +0000

Ding! You win the prize!
Hugh’s right though (as usual). Too many people/companies this year are saying ‘Hey! If I start a blog it’s going to do X,Y,Z for me.’ Wrong. The only one who is going to do X,Y,Z is *you*… like Hugh says, a blog is just one of many tools you can use to do that.

By: Ric

Ric — Thu, 02 Mar 2006 09:49:29 +0000

Very zen, Hugh.
@Scotty — that is what I think Hugh was getting to — don’t tell me about your wonderful blog, tell me what it’s doing for you/me/somebody …
@lisa — somehow I doubt it.

By: Lisa

Lisa — Thu, 02 Mar 2006 06:10:59 +0000

Does this mean the cartoon spree is over?

By: Tara 'Miss Rogue' Hunt

Tara 'Miss Rogue' Hunt — Thu, 02 Mar 2006 06:04:59 +0000

Man, did you nail that one!
[guffaw. weeze. har har har.]
Seriously, though. This is brilliant, Hugh.

By: Scotty

Scotty — Thu, 02 Mar 2006 05:56:31 +0000

trying to follow your analogy along to it’s logical conclusion here, hugh. as far as i can tell, your analogy breaks down like so…
occupation tool outcome
——————————–
carpenter hammer house
blogger blog ???
what goes in the ??? space? marketing? conversation? marketing conversation? high sales? sex appeal? all of the above?
or, perhaps, is the word “blogger” incorrect? should the bottom line of my little grid above be
marketer blog sales/sex/market share
?