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	<title>Comments on: free dvd’s?</title>
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	<link>http://gapingvoid.com/2006/02/20/free-dvds/</link>
	<description>&#34;cartoons drawn on the back of business cards&#34;</description>
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		<title>By: Heel</title>
		<link>http://gapingvoid.com/2006/02/20/free-dvds/#comment-10124</link>
		<dc:creator>Heel</dc:creator>
		<pubDate>Mon, 06 Mar 2006 01:13:05 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=2085#comment-10124</guid>
		<description>Yo have nice site, admin! keep up good work man!
</description>
		<content:encoded><![CDATA[<p>Yo have nice site, admin! keep up good work man!</p>
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		<title>By: Tanya</title>
		<link>http://gapingvoid.com/2006/02/20/free-dvds/#comment-10123</link>
		<dc:creator>Tanya</dc:creator>
		<pubDate>Sun, 05 Mar 2006 09:13:11 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=2085#comment-10123</guid>
		<description>nice site !Good content,beautiful design, thank! &lt;a href=&quot;http://edorel.com/web/ringtones/ericsson-ringtones.html&quot; rel=&quot;nofollow&quot;&gt;ericsson ringtones&lt;/a&gt;
</description>
		<content:encoded><![CDATA[<p>nice site !Good content,beautiful design, thank! <a href="http://edorel.com/web/ringtones/ericsson-ringtones.html" rel="nofollow">ericsson ringtones</a></p>
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		<title>By: hugh macleod</title>
		<link>http://gapingvoid.com/2006/02/20/free-dvds/#comment-10122</link>
		<dc:creator>hugh macleod</dc:creator>
		<pubDate>Fri, 24 Feb 2006 23:28:14 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=2085#comment-10122</guid>
		<description>Tim, that kinda what the James Bond films do... except the cinema goer still has to pay ;-)
</description>
		<content:encoded><![CDATA[<p>Tim, that kinda what the James Bond films do… except the cinema goer still has to pay <img src='http://gapingvoid.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Tim Clague</title>
		<link>http://gapingvoid.com/2006/02/20/free-dvds/#comment-10121</link>
		<dc:creator>Tim Clague</dc:creator>
		<pubDate>Thu, 23 Feb 2006 23:10:53 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=2085#comment-10121</guid>
		<description>Good idea. I&#039;m looking to do something similar BUT GOING ONE STEP FURTHER.
To get funding for my new film through advertising on the final release. Then I can give it away for free?
</description>
		<content:encoded><![CDATA[<p>Good idea. I’m looking to do something similar BUT GOING ONE STEP FURTHER.<br />
To get funding for my new film through advertising on the final release. Then I can give it away for free?</p>
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	<item>
		<title>By: Liam</title>
		<link>http://gapingvoid.com/2006/02/20/free-dvds/#comment-10120</link>
		<dc:creator>Liam</dc:creator>
		<pubDate>Thu, 23 Feb 2006 05:03:37 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=2085#comment-10120</guid>
		<description>I know Thomas, but I believe a conversation involving the very thing they fecked up could address the matter quite quickly. And they could get around the trust issue in this specific case by distributing via CinemaNow or Starz or whoever, and issuing keys for once-off downloads. They might never get around the long-term damage they did though especially with people who now object to anything they do.
</description>
		<content:encoded><![CDATA[<p>I know Thomas, but I believe a conversation involving the very thing they fecked up could address the matter quite quickly. And they could get around the trust issue in this specific case by distributing via CinemaNow or Starz or whoever, and issuing keys for once-off downloads. They might never get around the long-term damage they did though especially with people who now object to anything they do.</p>
]]></content:encoded>
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	<item>
		<title>By: Thomas</title>
		<link>http://gapingvoid.com/2006/02/20/free-dvds/#comment-10119</link>
		<dc:creator>Thomas</dc:creator>
		<pubDate>Thu, 23 Feb 2006 04:34:36 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=2085#comment-10119</guid>
		<description>Liam,
The problem is your asking someone to take a disc from a company that just had a major scandal over loading rootkit software on their discs, would you honestly trust anything they sent you? Fool me once...
If they opened other avenues of contact and worked to rebuild trust then offered a DVD it might be productive, but right now they need to start substantive efforts to interact with the ir customer base and some giveaways don&#039;t qualify in my mind, just my $.02
</description>
		<content:encoded><![CDATA[<p>Liam,<br />
The problem is your asking someone to take a disc from a company that just had a major scandal over loading rootkit software on their discs, would you honestly trust anything they sent you? Fool me once…<br />
If they opened other avenues of contact and worked to rebuild trust then offered a DVD it might be productive, but right now they need to start substantive efforts to interact with the ir customer base and some giveaways don’t qualify in my mind, just my $.02</p>
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		<title>By: Liam Daly</title>
		<link>http://gapingvoid.com/2006/02/20/free-dvds/#comment-10118</link>
		<dc:creator>Liam Daly</dc:creator>
		<pubDate>Wed, 22 Feb 2006 23:59:44 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=2085#comment-10118</guid>
		<description>Don&#039;t people get the &#039;marketing disruption&#039; concept yet? It&#039;s not about buying bloggers, bloggers selling out, or bloggers&#039; opinions on films having an impact on aesthetic reception. You&#039;re creating a story, an environment for a conversation to take place, internally within an organization and everything it traditionally touches, which creates all manner of indirect benefits. Given that so many people don&#039;t trust Sony - this would be perfect for Sony themselves to participate in that process.
</description>
		<content:encoded><![CDATA[<p>Don’t people get the ‘marketing disruption’ concept yet? It’s not about buying bloggers, bloggers selling out, or bloggers’ opinions on films having an impact on aesthetic reception. You’re creating a story, an environment for a conversation to take place, internally within an organization and everything it traditionally touches, which creates all manner of indirect benefits. Given that so many people don’t trust Sony — this would be perfect for Sony themselves to participate in that process.</p>
]]></content:encoded>
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		<title>By: Roy Blumenthal</title>
		<link>http://gapingvoid.com/2006/02/20/free-dvds/#comment-10117</link>
		<dc:creator>Roy Blumenthal</dc:creator>
		<pubDate>Wed, 22 Feb 2006 15:40:46 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=2085#comment-10117</guid>
		<description>Yo Hugh...
If you&#039;re asking, &#039;Roy, do you want me to put your name top of the list of people to receive a free copy of Young Adam signed by David Mackenzie?&#039;, then the answer is: Roy Blumenthal, PO Box 532, Auckland Park, 2006, South Africa.
If you&#039;re asking, &#039;Is this a good marketing tool for a filmmaker?&#039;, the answer is two-fold: (1) It&#039;s a disengenuous, manipulative question, cos you&#039;ve already engaged the self-serving interests of anyone considering answering the question, and you KNOW that this is a topic that will generate heated discussion, and (2) I don&#039;t know if bloggers&#039; opinions on films make MUCH of a difference in the world of aesthetic reception.
So, answer (1) to question-framing 2, my self-interest: I&#039;m not feeling highly objective about answering. I LIKED the film, but I hated the title. It still makes no sense to me, years later, even though I intellectually understand some of the resonances. For me, it fatally weakens the film to such an extent that I walked out of the cinema going, &#039;Why the hell did he call it &#039;Young Adam??? Surely that must have been a working title that mistakenly STUCK to the film???&#039; Instead, I should have been telling all my friends to see the thing.
Do I wanna own the DVD? Sure! It might have a making of, or a commentary, or something that I can learn from as a filmmaker myself.
Will my owning the DVD make any difference to David as a filmmaker? I dunno. Sure, I know a lot of South African filmmakers. We hang out occasionally, and I&#039;m vociferous about spreading my opinions to them. And blah blah blah. But we&#039;re all &#039;geniuses in our own back gardens&#039;, so do we really care about opinions? I dunno.
Addressing the second answer to the second framing: We ALL know that getting David&#039;s name mentioned in blogs is a great way of getting his Google-worth to improve, and that MUST be good for his career. Maybe Hollywood will Google him and be impressed. But I somehow doubt that.
The short answer: No, it&#039;s not a bad idea to give out 2000 free DVDs. Cos it&#039;s a contained, predictable cost, that MIGHT have huge upside at best, and at worst will improve David&#039;s visibility in the eyes of the public, which is not bad at all.
My address again: Roy Blumenthal, PO Box 532, Auckland Park, 2006, South Africa.
Heheheheheh.
Blue skies
love
Roy
</description>
		<content:encoded><![CDATA[<p>Yo Hugh…<br />
If you’re asking, ‘Roy, do you want me to put your name top of the list of people to receive a free copy of Young Adam signed by David Mackenzie?’, then the answer is: Roy Blumenthal, PO Box 532, Auckland Park, 2006, South Africa.<br />
If you’re asking, ‘Is this a good marketing tool for a filmmaker?’, the answer is two-fold: (1) It’s a disengenuous, manipulative question, cos you’ve already engaged the self-serving interests of anyone considering answering the question, and you KNOW that this is a topic that will generate heated discussion, and (2) I don’t know if bloggers’ opinions on films make MUCH of a difference in the world of aesthetic reception.<br />
So, answer (1) to question-framing 2, my self-interest: I’m not feeling highly objective about answering. I LIKED the film, but I hated the title. It still makes no sense to me, years later, even though I intellectually understand some of the resonances. For me, it fatally weakens the film to such an extent that I walked out of the cinema going, ‘Why the hell did he call it ‘Young Adam??? Surely that must have been a working title that mistakenly STUCK to the film???’ Instead, I should have been telling all my friends to see the thing.<br />
Do I wanna own the DVD? Sure! It might have a making of, or a commentary, or something that I can learn from as a filmmaker myself.<br />
Will my owning the DVD make any difference to David as a filmmaker? I dunno. Sure, I know a lot of South African filmmakers. We hang out occasionally, and I’m vociferous about spreading my opinions to them. And blah blah blah. But we’re all ‘geniuses in our own back gardens’, so do we really care about opinions? I dunno.<br />
Addressing the second answer to the second framing: We ALL know that getting David’s name mentioned in blogs is a great way of getting his Google-worth to improve, and that MUST be good for his career. Maybe Hollywood will Google him and be impressed. But I somehow doubt that.<br />
The short answer: No, it’s not a bad idea to give out 2000 free DVDs. Cos it’s a contained, predictable cost, that MIGHT have huge upside at best, and at worst will improve David’s visibility in the eyes of the public, which is not bad at all.<br />
My address again: Roy Blumenthal, PO Box 532, Auckland Park, 2006, South Africa.<br />
Heheheheheh.<br />
Blue skies<br />
love<br />
Roy</p>
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		<title>By: brian moffatt</title>
		<link>http://gapingvoid.com/2006/02/20/free-dvds/#comment-10116</link>
		<dc:creator>brian moffatt</dc:creator>
		<pubDate>Wed, 22 Feb 2006 07:16:10 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=2085#comment-10116</guid>
		<description>Yeah. Release 2,000 DVDs into the wild, prior to the release of the film. (Too late int this case, I suppose, but Mark Cuban is seliing DVDS in the theatre as patrons leave. Smart or what?) As long as the DRM is removed in order that bloggers might do with it what they will i.e. an enhanced podcast/review of the film. Or better, give a point of focus to the release. A &quot;Make a Movie Trailer Contest.&quot; Let the director pick the open source designed movie trailer that best captures the spirit of the film. Existing trailers are formulaic to the point of off-putting. Or, movies seem to be made with a 90 second trailer in mind. You get the drift. Still could be done in this case. Films have a life beyond theatrical release of course.
</description>
		<content:encoded><![CDATA[<p>Yeah. Release 2,000 DVDs into the wild, prior to the release of the film. (Too late int this case, I suppose, but Mark Cuban is seliing DVDS in the theatre as patrons leave. Smart or what?) As long as the DRM is removed in order that bloggers might do with it what they will i.e. an enhanced podcast/review of the film. Or better, give a point of focus to the release. A “Make a Movie Trailer Contest.” Let the director pick the open source designed movie trailer that best captures the spirit of the film. Existing trailers are formulaic to the point of off-putting. Or, movies seem to be made with a 90 second trailer in mind. You get the drift. Still could be done in this case. Films have a life beyond theatrical release of course.</p>
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	<item>
		<title>By: Thomas</title>
		<link>http://gapingvoid.com/2006/02/20/free-dvds/#comment-10115</link>
		<dc:creator>Thomas</dc:creator>
		<pubDate>Wed, 22 Feb 2006 06:15:13 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=2085#comment-10115</guid>
		<description>Isn&#039;t comment spam so cute and obvious, er or not.
</description>
		<content:encoded><![CDATA[<p>Isn’t comment spam so cute and obvious, er or not.</p>
]]></content:encoded>
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	<item>
		<title>By: Ma</title>
		<link>http://gapingvoid.com/2006/02/20/free-dvds/#comment-10114</link>
		<dc:creator>Ma</dc:creator>
		<pubDate>Wed, 22 Feb 2006 05:43:50 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=2085#comment-10114</guid>
		<description>Check it out! Nike&#039;s new TV commercial.
This is what playing football should look like!
Nike&#039;s going insane with it&#039;s new campaign for the World Cup 2006, in
Germany. Check out this commercial, first of eigth! The next vids should be
even better.
&lt;a href=&quot;http://www.nk6.com.br/jogabonito&quot; rel=&quot;nofollow&quot;&gt;http://www.nk6.com.br/jogabonito&lt;/a&gt;
By the way, &#039;Joga Bonito&#039; means Play Beautiful in Portuguese (brazilian)...
</description>
		<content:encoded><![CDATA[<p>Check it out! Nike’s new TV commercial.<br />
This is what playing football should look like!<br />
Nike’s going insane with it’s new campaign for the World Cup 2006, in<br />
Germany. Check out this commercial, first of eigth! The next vids should be<br />
even better.<br />
<a href="http://www.nk6.com.br/jogabonito" rel="nofollow">http://www.nk6.com.br/jogabonito</a><br />
By the way, ‘Joga Bonito’ means Play Beautiful in Portuguese (brazilian)…</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ma</title>
		<link>http://gapingvoid.com/2006/02/20/free-dvds/#comment-11746</link>
		<dc:creator>Ma</dc:creator>
		<pubDate>Wed, 22 Feb 2006 05:43:50 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=2085#comment-11746</guid>
		<description>Check it out! Nike&#039;s new TV commercial.
This is what playing football should look like!
Nike&#039;s going insane with it&#039;s new campaign for the World Cup 2006, in
Germany. Check out this commercial, first of eigth! The next vids should be
even better.
&lt;a href=&quot;http://www.nk6.com.br/jogabonito&quot; rel=&quot;nofollow&quot;&gt;http://www.nk6.com.br/jogabonito&lt;/a&gt;
By the way, &#039;Joga Bonito&#039; means Play Beautiful in Portuguese (brazilian)...
</description>
		<content:encoded><![CDATA[<p>Check it out! Nike’s new TV commercial.<br />
This is what playing football should look like!<br />
Nike’s going insane with it’s new campaign for the World Cup 2006, in<br />
Germany. Check out this commercial, first of eigth! The next vids should be<br />
even better.<br />
<a href="http://www.nk6.com.br/jogabonito" rel="nofollow">http://www.nk6.com.br/jogabonito</a><br />
By the way, ‘Joga Bonito’ means Play Beautiful in Portuguese (brazilian)…</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ma</title>
		<link>http://gapingvoid.com/2006/02/20/free-dvds/#comment-14186</link>
		<dc:creator>Ma</dc:creator>
		<pubDate>Wed, 22 Feb 2006 05:43:50 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=2085#comment-14186</guid>
		<description>Check it out! Nike&#039;s new TV commercial.
This is what playing football should look like!
Nike&#039;s going insane with it&#039;s new campaign for the World Cup 2006, in
Germany. Check out this commercial, first of eigth! The next vids should be
even better.
&lt;a href=&quot;http://www.nk6.com.br/jogabonito&quot; rel=&quot;nofollow&quot;&gt;http://www.nk6.com.br/jogabonito&lt;/a&gt;
By the way, &#039;Joga Bonito&#039; means Play Beautiful in Portuguese (brazilian)...
</description>
		<content:encoded><![CDATA[<p>Check it out! Nike’s new TV commercial.<br />
This is what playing football should look like!<br />
Nike’s going insane with it’s new campaign for the World Cup 2006, in<br />
Germany. Check out this commercial, first of eigth! The next vids should be<br />
even better.<br />
<a href="http://www.nk6.com.br/jogabonito" rel="nofollow">http://www.nk6.com.br/jogabonito</a><br />
By the way, ‘Joga Bonito’ means Play Beautiful in Portuguese (brazilian)…</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ma</title>
		<link>http://gapingvoid.com/2006/02/20/free-dvds/#comment-16628</link>
		<dc:creator>Ma</dc:creator>
		<pubDate>Wed, 22 Feb 2006 05:43:50 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=2085#comment-16628</guid>
		<description>Check it out! Nike&#039;s new TV commercial.
This is what playing football should look like!
Nike&#039;s going insane with it&#039;s new campaign for the World Cup 2006, in
Germany. Check out this commercial, first of eigth! The next vids should be
even better.
&lt;a href=&quot;http://www.nk6.com.br/jogabonito&quot; rel=&quot;nofollow&quot;&gt;http://www.nk6.com.br/jogabonito&lt;/a&gt;
By the way, &#039;Joga Bonito&#039; means Play Beautiful in Portuguese (brazilian)...
</description>
		<content:encoded><![CDATA[<p>Check it out! Nike’s new TV commercial.<br />
This is what playing football should look like!<br />
Nike’s going insane with it’s new campaign for the World Cup 2006, in<br />
Germany. Check out this commercial, first of eigth! The next vids should be<br />
even better.<br />
<a href="http://www.nk6.com.br/jogabonito" rel="nofollow">http://www.nk6.com.br/jogabonito</a><br />
By the way, ‘Joga Bonito’ means Play Beautiful in Portuguese (brazilian)…</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: alan herrell - the head lemur</title>
		<link>http://gapingvoid.com/2006/02/20/free-dvds/#comment-10113</link>
		<dc:creator>alan herrell - the head lemur</dc:creator>
		<pubDate>Wed, 22 Feb 2006 04:08:31 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=2085#comment-10113</guid>
		<description>Being Sony, absolutely not.
Too Bad for young adam
</description>
		<content:encoded><![CDATA[<p>Being Sony, absolutely not.<br />
Too Bad for young adam</p>
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