Comments on: english shirtmaker

By: Gordon

Gordon — Wed, 08 Feb 2006 11:57:04 +0000

Awesome stuff Hugh! Your English/British shirts that are actually made in England (i.e. authentic) are a great way to go. You’ll also be effectively repositioning many of the other brands as “English-brand but mainly foreign”.
There may be a danger that we don’t want to know that our old branded shirts are made in Peru, though. Is this the “lie we want to believe” that Seth Godin talks about?
There has to be a market for the real deal. Small at those prices, but there are plenty of fussy shirt people around the world. Try it and then you’ll know. Good luck.

By: hugh macleod

hugh macleod — Mon, 06 Feb 2006 17:16:12 +0000

Frosty, the shirts will look wonderful with a blazer and jeans, and a nice pair of freshly polished oxford shoes.
The line seperating formal from casual is a very subjective call…

By: Mal

Mal — Mon, 06 Feb 2006 15:44:26 +0000

Good stuff. I like that approach, and glad you’re/he’s not taking the cheap route. I remember buying a ready made shirt some time ago from a Savile Row name — it turned out to be one of the worst ones I ever had, like a big tent that you had to wrap two times around your waist (I’m not that thin), the sort of thing you would expect to get from a store for the big & tall. One shouldn’t get it that wrong with even the ready made ones.

By: frosty

frosty — Mon, 06 Feb 2006 08:55:01 +0000

Will there be a lot of different shirt styles/types, or will it just be “dress shirts?“
I bet there are a lot of people out there reading GV and in a position to at least consider a $300 shirt but only if it can be worn outside the whole office/suit context.
Left-coast USians, people like Steve Jobs and me…