January 31, 2006
lift notes
For my presentation at LIFT, I’ll be citing the following links:
The Hughtrain. ““THE MARKET FOR SOMETHING TO BELIEVE IN IS INFINITE.”
The Global Microbrand. “There are thousands of reasons why people write blogs. But it seems to me the biggest reason that drives the bloggers I read the most is, we’re all looking for our own personal global microbrand. That is the prize. That is the ticket off the treadmill. And I don’t think it’s a bad one to aim for.”
The Stormhoek Meme. “Blogging as a marketing tool is easier when you think of it as a chemical catalyst, not as a hammer and nail.” [Bonus Link: The Stormhoek bloggers wiki page.]
English Cut. “How to create a global microbrand on a taco-stand budget.” A Savile Row tailor starts a blog.
“The Porous Membrane.” Why corporate blogging works.
“Bernbach was Wrong.” The best advertising is not “Word Of Mouth”, but “Disrupting Markets”.
Bloggers Intro. “Rather than just rattling off a laundry list what to do, instead I’m going to give you a list of bloggers who I rate highly. Read them reguarly, and after a while you should discover why what they do works so well.”
[NOTE TO SELF:] A lot of marketing people seem to be hoping for a proven blogging method that is (A) invented by somebody else, (B) easy to replicate, © easy to implement, and (D) easy to sell to their boss. Good luck.
[FURTHER READING:]
[KOOL-AID:] “Naked Conversations on a Bus.” Kathy Sierra’s marvellous post on why blogging works.
[KOOL-AID WITH EXTRA SUGAR:] Robert Scoble’s “Corporate Blogging Manifesto”.
[KOOL-AID WITH EXTRA SUGAR AND STEROIDS:] The Cluetrain Manifesto. The book that started it all.
[FOOD FOR THOUGHT:] Seth Godin’s “Small Is The New Big”.
My presentation is Friday at 10.40am.
sounds good Hugh, looking forward to your presentation and to see you again ( and annoy the hell out of you as usual)…
how about those cards ?
The power of blog
Via Hugh at Gapingvoid Creating Passionate Users: Naked Conversations on a Bus Blogs let the “little guy”, from a cowboy horse whisperer, or a geek who can make your life a little simpler develop a global microbrand. That means they…
Four Fave things… Blog Tag!
Four things… Blog Tag!
Hugh:
I’m curious… do you actually get PAID to speak at these conferences? I’ve been approached by a group here in the states to speak … no money has been offered.
Zitat von Hugh Macleod
Hugh
This is perfect timing. I was going to do this for a presentation to a customer on blogging tomorrow.
Thanks.
Keith, there’s more to be had by speaking than getting paid. You’ll probably do better off in the long run if you consider any money as a side effect, rather than an ultimate goal. My 2 cents!
Ads On Eggs: Why Ad Blogs Do The Industry A Service
What the heck? Steve Hall and gang spend Wednesday posting about a “new advertising” opportunity: advertising on eggs. Woo hoo, let’s write that into the media plan shall we? Or maybe not. I really belive that the ‘Ads On Eggs’…
Ads On Eggs: Why Ad Blogs Do The Industry A Disservice
What the heck? Steve Hall and gang spend Wednesday posting about a “new advertising” opportunity: advertising on eggs. Woo hoo, let’s write that into the media plan shall we? Or maybe not. I really belive that the ‘Ads On Eggs’…
Hugh, I’m enjoying your posts. And I’m reassured that you share some of the same symptoms I’ve acquired since becoming a “journalist blogger” after leaving the Financial Times.
This stuff (blogging) really does get under your skin, and into your nervous system. I’m sure that I sound completely mad at times, when I tell my colleagues in the media about the many amazing things I’ve discovered about blogging and about myslef – because of blogging.
I’m amazed at how clueless I really was, when I was at the FT. I just saw blogging as a robust and virtually free media platform. How wrong I was about the “just” part, and I’m still learning a lot.
I’m a relative newbie but I like being a newbie, because I missed a bunch of the early religious and restrictive blogging discussions. And being a newbie I don’t yet know what I cannot do in terms of new media entities, etc – which is great. I can’t tell you how many times I run into this comment: “That’s not the way to do it, and I’ve been doing it for 15 years.”
There is no shortage of people telling me 50 reasons why I can’t do something instead of hearing one reason why I can do something. That’s why I like to work with peole who are fresh to a subject, they haven’t been taught how not to do things.
There is always a “back button”
I assume there will be a podcast available for non-attendees?
http://www.thinkmojo.com/?p=20
Seth nailed it in his great little eBook on the power of the blog, where he says Cluetrain has it right:
Markets are converstaions
Then yesterday we have Hugh discussing the management approach of A, B, C (and D):
[NOTE TO SELF:] A lot of marketing peo…
Huh?
I don’t seem to understand a word of this… sorry…
however if you want to do some collaborative doodling… look in on the Camel Exchange!
http://camelexchange.blogspot.com/
Glad I found your blog. tons of great insights!
I am the opinion the Blog write the medium of the future am. Jornalismus by InterNet. I can look for each other that world-wide out which me please and costs it nearly nix.
beautiful greets from Austria manuel and dogs owners
Creative and different.…
I really like this guy cartoons and all that. He has even written some great articles on creativity,…
Hugh — 3X is good. period.
Hey Hugh, if you’re selling anything for any amount of money and your business triples that’s a good thing and you pay attention whether it sells for $4000, $4 or $4 Million. Well I would anyway:) Hugh of Gaping Voi…
The sun’s nicer up here
Thanks to Hugh’s ‘further reading’ list for pointing to a post I needed to read right now.
Kathy Sierra’s ‘Death by risk-aversion’ has helped me keep some perspective, at a time when I’m staring at her big fri…