lift notes

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For my pre­sen­ta­tion at LIFT, I’ll be citing the follo­wing links:
The Hugh­train. ““THE MARKET FOR SOMETHING TO BELIEVE IN IS INFINITE.“
The Glo­bal Mic­ro­brand. “There are thou­sands of rea­sons why peo­ple write blogs. But it seems to me the big­gest rea­son that dri­ves the blog­gers I read the most is, we’re all loo­king for our own per­so­nal glo­bal mic­ro­brand. That is the prize. That is the tic­ket off the tread­mill. And I don’t think it’s a bad one to aim for.“
The Stormhoek Meme. “Blog­ging as a mar­ke­ting tool is easier when you think of it as a che­mi­cal catalyst, not as a ham­mer and nail.” [Bonus Link: The Stormhoek blog­gers wiki page.]
English Cut. “How to create a glo­bal mic­ro­brand on a taco-stand bud­get.” A Savile Row tai­lor starts a blog.
“The Porous Mem­brane.” Why cor­po­rate blog­ging works.
“Bern­bach was Wrong.” The best adver­ti­sing is not “Word Of Mouth”, but “Dis­rup­ting Mar­kets”.
Blog­gers Intro. “Rather than just ratt­ling off a laundry list what to do, ins­tead I’m going to give you a list of blog­gers who I rate highly. Read them reguarly, and after a while you should dis­co­ver why what they do works so well.“
[NOTE TO SELF:] A lot of mar­ke­ting peo­ple seem to be hoping for a pro­ven blog­ging method that is (A) inven­ted by some­body else, (B) easy to repli­cate, © easy to imple­ment, and (D) easy to sell to their boss. Good luck.
[FURTHER READING:]

[KOOL-AID:] “Naked Con­ver­sa­tions on a Bus.” Kathy Sierra’s mar­ve­llous post on why blog­ging works.
[KOOL-AID WITH EXTRA SUGAR:] Robert Scoble’s “Cor­po­rate Blog­ging Mani­festo”.
[KOOL-AID WITH EXTRA SUGAR AND STEROIDS:] The Clue­train Mani­festo. The book that star­ted it all.
[FOOD FOR THOUGHT:] Seth Godin’s “Small Is The New Big”.

My pre­sen­ta­tion is Fri­day at 10.40am.

Comments

  1. sounds good Hugh, loo­king for­ward to your pre­sen­ta­tion and to see you again ( and annoy the hell out of you as usual)…
    how about those cards ?

  2. The power of blog

    Via Hugh at Gaping­void Crea­ting Pas­sio­nate Users: Naked Con­ver­sa­tions on a Bus Blogs let the “little guy”, from a cow­boy horse whis­pe­rer, or a geek who can make your life a little sim­pler deve­lop a glo­bal mic­ro­brand. That means they…

  3. Four Fave things… Blog Tag!

  4. Four things… Blog Tag!

  5. Hugh:
    I’m curious… do you actually get PAID to speak at these con­fe­ren­ces? I’ve been approached by a group here in the sta­tes to speak … no money has been offered.

  6. Zitat von Hugh Macleod

  7. Hugh
    This is per­fect timing. I was going to do this for a pre­sen­ta­tion to a cus­to­mer on blog­ging tomo­rrow.
    Thanks.

  8. Keith, there’s more to be had by spea­king than get­ting paid. You’ll pro­bably do bet­ter off in the long run if you con­si­der any money as a side effect, rather than an ulti­mate goal. My 2 cents!

  9. Ads On Eggs: Why Ad Blogs Do The Industry A Service

    What the heck? Steve Hall and gang spend Wed­nes­day pos­ting about a “new adver­ti­sing” oppor­tu­nity: adver­ti­sing on eggs. Woo hoo, let’s write that into the media plan shall we? Or maybe not. I really belive that the ‘Ads On Eggs’…

  10. Ads On Eggs: Why Ad Blogs Do The Industry A Disservice

    What the heck? Steve Hall and gang spend Wed­nes­day pos­ting about a “new adver­ti­sing” oppor­tu­nity: adver­ti­sing on eggs. Woo hoo, let’s write that into the media plan shall we? Or maybe not. I really belive that the ‘Ads On Eggs’…

  11. Hugh, I’m enjo­ying your posts. And I’m reas­su­red that you share some of the same symp­toms I’ve acqui­red since beco­ming a “jour­na­list blog­ger” after lea­ving the Finan­cial Times.
    This stuff (blog­ging) really does get under your skin, and into your ner­vous sys­tem. I’m sure that I sound com­ple­tely mad at times, when I tell my collea­gues in the media about the many ama­zing things I’ve dis­co­ve­red about blog­ging and about mys­lef – because of blog­ging.
    I’m ama­zed at how clue­less I really was, when I was at the FT. I just saw blog­ging as a robust and vir­tually free media plat­form. How wrong I was about the “just” part, and I’m still lear­ning a lot.
    I’m a rela­tive new­bie but I like being a new­bie, because I mis­sed a bunch of the early reli­gious and res­tric­tive blog­ging dis­cus­sions. And being a new­bie I don’t yet know what I can­not do in terms of new media enti­ties, etc – which is great. I can’t tell you how many times I run into this com­ment: “That’s not the way to do it, and I’ve been doing it for 15 years.“
    There is no shor­tage of peo­ple telling me 50 rea­sons why I can’t do something ins­tead of hea­ring one rea­son why I can do something. That’s why I like to work with peole who are fresh to a sub­ject, they haven’t been taught how not to do things.
    There is always a “back but­ton” :-)

  12. I assume there will be a pod­cast avai­la­ble for non-attendees?

  13. http://www.thinkmojo.com/?p=20

    Seth nai­led it in his great little eBook on the power of the blog, where he says Clue­train has it right:
    Mar­kets are con­vers­taions
    Then yes­ter­day we have Hugh dis­cus­sing the mana­ge­ment approach of A, B, C (and D):
    [NOTE TO SELF:] A lot of mar­ke­ting peo…

  14. Huh?
    I don’t seem to unders­tand a word of this… sorry…
    howe­ver if you want to do some colla­bo­ra­tive dood­ling… look in on the Camel Exchange!
    http://camelexchange.blogspot.com/

  15. Glad I found your blog. tons of great insights!

  16. I am the opi­nion the Blog write the medium of the future am. Jor­na­lis­mus by Inter­Net. I can look for each other that world-wide out which me please and costs it nearly nix.
    beau­ti­ful greets from Aus­tria manuel and dogs owners

  17. Crea­tive and different.…

    I really like this guy car­toons and all that. He has even writ­ten some great artic­les on creativity,…

  18. Hugh — 3X is good. period.

    Hey Hugh, if you’re selling anything for any amount of money and your busi­ness tri­ples that’s a good thing and you pay atten­tion whether it sells for $4000, $4 or $4 Million.  Well I would any­way:)  Hugh of Gaping Voi…

  19. The sun’s nicer up here

    Thanks to Hugh’s ‘further reading’ list for poin­ting to a post I nee­ded to read right now.
    Kathy Sierra’s ‘Death by risk-aversion’ has hel­ped me keep some pers­pec­tive, at a time when I’m sta­ring at her big fri…

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His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

In moments of indecision I glance at the wall for guidance.

Brian Clark
@copyblogger
 
  • The New Republic
  • Len Schlesinger
  • Seth Godin
  • Brian Clark
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