January 26, 2006
stormhoek podcast
[PODCAST:] Johnnie Moore and James Cherkoff interview Jason Korman from Stormhoek.
Nice to get another perspective on it from someone close to the business. Jason, Johnnie and James all had some fascinating thoughts about it.
NB: Johnnie and James do this thing called the “Open Sauce Workshop” which is really interesting.
From the highest-spending brands, to the smallest agencies, everyone is wondering how to succeed in a brave new world of marketing.
It’s a world where people are better informed, better connected and have more choice. Where the media are increasingly fragmented.
Open Sauce workshops are a lively, practical way to get to grips with this world.
[BACKGROUND STORY:] “Blogging doubles Stormhoek sales in less than twelve months.”
