January 20, 2006
once upon a time…

1. A well known writer has a website. Been online for a number of years. Already has a reputation for being tech-savvy and “wired”.
2. He starts a blog just over 2 weeks ago.
3. It increases his traffic. Just a tad.
4. Make of it what you will.
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Being featured on the Typepad homepage for two weeks results in a traffic spike? Well, that’s shocking.
But you didn’t just start blogging this month, so the reason your own traffic increased just a tad this January?
Not only on the Typepad website but, I believe, even the BBC had an article about Guy Kawasaki’s blog. It’s all over the net.
> Being featured on the Typepad homepage for two
> weeks results in a traffic spike? Well,
> that’s shocking.
Would he have been featured on the Typepad homepage for two weeks if he didn’t have a blog?
Douglas
the traffic spike was due to the “free toaster with book purchase!” banner. what? are you people blind?
(ps– i’m highly entertained by your doodles…you are one talented creature…love this blog)
Hugh Macleod is my hero, ” Final decision ”
Would Guy Kawasaki have been featured on the Typepad home page if he or his work had not been well known? Obviously not.
The traffic stats do not demonstrate that blogging is a more powerful traffic generator than being associated with something well-known as the association was a necessary condition for the free listing that led to the traffic spike.
The implication that famous people could leverage their existing fame through blogging is hardly a revelation.
Karim, I’m getting the feeling that this is turning into one of those “The only reason The Rolling Stones got successful is because they sold millions of records and concert tickets” types of conversation. Heh.
Actually, the reason the Rolling Stones became succesful is that they toured as the warmup act for the Trashmen and thus came to a lot of people’s attention.
real story: guy kawasaki
Have a book coming out? Super! We’ll see you on your book tour! Wait … Your blog has millions of visitors a day … Does a Barnes Noble actually hold a million people?